What you can do at www'pps'org

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Creating Communities
Around Farmers Markets
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William H. (Holly) Whyte
The Organization Man,1956 The Exploding
Metropolis, 1958 The Last Landscape, 1968 Plan
for the City of New York, 1969 The Social Life of
Small Urban Spaces, 1980 City Rediscovering the
Center, 1988
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Its hard to create a space that will not attract
people, what is remarkable, is how often this has
been accomplished. -William H. Whyte
Contrasting 1
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What attracts people most it would appear, is
other people. -William H. Whyte
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Ford Foundation ResearchBenefit of market to
community(customers view)
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What Makes a Great Place?
Key Attributes
Intangibles
Measurements
business ownership
street life
property values
evening use
land-use patterns
volunteerism
retail sales
Fun Active Vital
Welcoming
Cooperative Neighborly
Special Real
sociability
uses activities
PLACE
access linkages
comfort image
Connected
Safe
Walkable Convenient
Accessible
Charm Clean Attractive
Historic
crime stats
sanitation rating
transit usage
building conditions
pedestrian activity
environmental data
parking usage patterns
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Access Linkages
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Community Focal Points
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Enlivening Transportation Facilities
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A Greenway Destination
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Uses Activities
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Products reflect community
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And what makes a community special
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Celebrating cultures
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Informal culture
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Captive audience
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Tasting and sampling local foods
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A place for services, health testing
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Opportunities for Youth

• Gardens are viewed as places to grow places
  as much as to grow food.
• -- Judy Elliott, Education Coordinator, Denver
  Urban Gardens

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Comfort Image
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The right public spacesput people at ease
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The right public spacesare informal and not
over-designed
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Places to sit and socialize
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Kids need things to do too!
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Sociability
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Markets promote socialization
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And its contagious!
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Vendors are part of the sociability
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and creating sense of community
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Case Studies Creating New Market Squares

• Wenatchee, WA Thursday Market
• Hub City Market, Spartanburg, SC

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Methow Park Thursday Night Market Wenatchee
Valley Farmers Market Association, WA
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Methow Park Thursday Night Market
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Methow Park Thursday Night Market
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Methow Park Thursday Night Market
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Methow Park Thursday Night Market
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Methow Park Thursday Night Market
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Hub City Farmers Market The Depot, Spartanburg,
SC
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Hub City Farmers Market, Spartanburg, SC
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Hub City Farmers Market, Spartanburg, SC
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Civic Institutions Today
Hospital
Theatres/ Museums
Coffee Shop
Community Center
Parks
Transit
Library
Schools
City Hall
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Civic Institutions of the Future
City Hall
Schools
Community Center
Library
Civic Spaces Community Gathering Spaces/Markets
Coffee Shop
Theatres/ Museums
Hospital
Transit