Personalising emotional skin designs

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Personalising emotional skin designs

• Willem-Paul Brinkman
• Nick Fine
• www.proskin.org

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

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Research motivation

• Skinning
• Designing for diversity instead of similarity
• Personalisation, User personality

• Personality traits dimensions of individual
  differences in tendencies to show consistent
  patterns of thoughts, feelings, and actions
  (McCrae and Costa, 2003)

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What have we done
Selecting a specific type of skin
User Personality

• For example
• Similarity-Attraction Hypothesis (correlation
  between humoristic skins and personality sub
  traits such as cheerfulness, depression)
• Skin Colour (blue and extraversion)
• However correlations are relatively small

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Other considerations
Level of processing
Product properties
Donald Norman (2004)
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Our next step?
Attitude towards selecting a specific skin type
Intention of selecting a specific type of skin
Relative importance
Subjective Norm
Adoption of Theory of Planned Control (Ajzen,
1985)
Perceived Control