MR GRAEME PEARSON QPM MA

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MR GRAEME PEARSON QPM MA DIRECTOR GENERAL
DESIGNATE SCOTTISH CRIME AND DRUG ENFORCEMENT
AGENCY
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SCDEA

• ENFORCEMENT
• EDUCATION
• INTERVENTION

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Choices For Life

• Background
• Glasgow, Edinburgh, Aberdeen, Aviemore,
• Kirkwall, Lerwick, Stornoway
• 54,000 people - 78 of all Primary 7 school
  children in Scotland

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PRISON PARTNERSHIP

• 60,000 bags
• 560,000 items in 4 weeks
• Satellite link to Glasgow show

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Choices For Life
Public Funding 510,000
Private
Funding 20,000
TOTAL COST 530,000

9.50 per child
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Ipsos-MORI

• Choices For Life reinforces messages
• 66 learned a great deal
• Stacys Choice video compelling viewing
• PACE play really hit home 87 good or very
  good
• Role of peer pressure highlighted
• 
  
  

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PACE YOUTH THEATRE

• BIGGEST YOUTH THEATRE IN UK
• 2100 MEMBERS
• Performed to 200,000 at Choices For Life
• Average age 14 years