Telling Our Story with a

1
Telling Our Story with a Little Help from Our
Friends Donor Recognition J. Patrick Shannon,
J.D., Ed.D. Associate Dean for Administrative
Affairs University of Florida Fredric G. Levin
College of Law
2
Overview

• Donor Recognition Pre-Everything
• Donor Recognition in Early Design
• Old Donors
• New Donors
• Donor Recognition during Construction
• Donor Recognition after Construction

3
Before You Get Started
4
Donor Recognition Pre-Every Thing

• Identify potential key Lead Donors
• What recognition will they need to close the deal
• Name the College
• Name the Building
• Name a Department (Library/Grad Prog.)
• Name a Wing/Hall
• Name a Classroom
• Etc

5
Donor Recognition Pre-Every Thing

• Will there be controversy with the gift?
• Check with larger university
• Check with key alumni
• Should you accept a bad large gift?
• 10-Year Rule

6
Donor Recognition Pre-Every Thing

• You MUST put Donor Recognition in the Budget

7
Early Design
8
Donor Recognition in Early Design

• Old Donors
• Are you de-constructing or completely moving a
  part or the whole law school
• Were those spaces named in the past?
• How are you going to handle?
• How you handle will impact current fundraising
• When perpetuity becomes temporary big donors are
  less likely to giveMust have a plan

9
Handling Old Donors

• Have a two-fold plan to handle old donors
• Small recognition in new space
• Large recognition or new area in new space
• They gave before thus, they might give again for
  a bigger space.

10
(No Transcript)
11
(No Transcript)
12
Donor Recognition in Early Design

• With New Donors
• TRY TO BE VAGUE,
• But have a plan

13
Donor Recognition in Early Design

• Identify ALL possible naming spots
• Building
• Wing/Hallway
• Classrooms
• Offices Faculty, Administration, Students,
  Staff
• Lounges
• Student Cafeteria
• Library Study Rooms
• Library Collections

14
Donor Recognition in Early Design

• Identify ALL possible naming spots
• DO NOT BE AFRAID TO THINK OUTSIDE BOX!

15
(No Transcript)
16
Donor Recognition in Early Design

• Identify ALL possible naming spots
• Courtyards
• Open Spaces

17
(No Transcript)
18
(No Transcript)
19
Donor Recognition in Early Design

• Identify ALL possible naming spots
• Courtyards
• Open Spaces
• Benches
• Seats
• Furniture
• Bricks (Do not offer too soon)

20
C O N S T R U C T I O N
21
Donor Recognition During Construction

• Finalize your list and spaces soon into
  construction
• Keep a running list of available spaces to be
  named
• Have donors sign off on spaces to be named (dont
  want surprises at dedication ceremony)
• Invite key donors to construction site (but try
  to limit).

22
Donor Recognition During Construction

• Timeline for Ordering
• Displays 12 months
• Plaques 4 months
• Check spellingagain, again, and again.
• Have donors sign off on what the plaques will say
• Try to have all donor recognitions completed
  prior to dedication ceremony.
• If not, provide temporary signs

23
(No Transcript)
24
Donor Recognition During Construction

• Recognition needs to match size of gift

25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)
32
(No Transcript)
33
(No Transcript)
34
Dedication Ceremony
35
Dedication Ceremony
36
Dedication Ceremony
37
Donor Recognition after Construction Dedication
Ceremony

• Dedication Ceremonies are times to
• Celebrate
• Provide energy for future fund-raising
• A time to show you have been faithful stewards
• Everyone wants to be a part of a success story

38
Donor Recognition after Construction Dedication
Ceremony

• Timeline for Big Ceremony
• Identify key note speaker 12 months
• Set Date (make sure you can make the date) after
  speaker
• Establish who you are going to invite 4 months
• Start initial event planning (space reservation,
  etc) 4 months
• Send hold the date cards 3 months in advance

39
Donor Recognition after Construction

• Donor follow-up
• Thank you note to donors (reminder to pay off
  pledges). 1 month after dedication.

40
(No Transcript)
41
THE END