Taking Internet Marketing International

1
Taking Internet MarketingInternational

• TEAM MADAGASCAR
• Kelly Bugden
• Claire Callahan
• Yukiko Kogure
• Lauren Petchel

2
Chosen Topics

• International Internet Language Issues
• International Government Intervention
• International Internet Population
• International Gambling Issues

3
Readings

• Internet Penetration Rate in Taiwan Increasing
  
• Taiwan is one of countries with the highest
  Internet penetration rate
• Rising steadily every 6 months for past 3 years
• Regional broadband
• "Could the future of Internet gambling in the US
  lie in Antigua?"
• Current international internet gambling dispute
  between Antigua and the US
• Backlash and implications of not complying with
  the World Trade Organization (WTO)
• Previous international gambling laws and cases

• Language Barriers for Online Dating No Longer a
  Concern
• CuteOnly first dating service to connect Russian
  women with men from around the world with
  automated translation feature
• ASP and PROMT translation engine used with
  special dating dictionary is seen as a good
  illustration of online translation benefits
• Aims to increase a translation quality of the
  specific correspondence
• China and Internet Censorship
• Businesses, Internet Service Providers, and
  citizens are regulated by the Government of China
• Filtering technologies are used censor emails and
  search engines
• People are finding ways to get around the
  government regulations

4
Relationship to Topic

• Internet Penetration Rate in Taiwan Increasing
  (password needed)
• Differences between northern and southern cities
• Gender and generation gap differences between the
  US and Taiwan
• The worldwide increase of broadband
• "Could the future of Internet gambling in the US
  lie in Antigua?"
• Online gambling is a multibillion industry with
  1,800 web casinos Britain and Asia lead the way
• Most gambling sites are located on web servers
  outside the US to avoid US laws
• In 2003 the WTO upheld complaints of some
  countries to not allow the US to ban internet
  gambling

• Language Barriers for Online Dating No Longer a
  Concern
• Visitors stay twice as long on sites when in
  their native language
• Translating helps unite and welcome online
  visitors
• Service sells language as a product
  (translating capabilities)
• China and Internet Censorship
• Governments already prohibit business
  transactions between countries
• Content censorship online is used by many
  countries
• Marketing activities are regulated by different
  governments