CIA Communication Template

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CIA Communication Template

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Title: CIA Communication Template

1
11th Annual Canadian Investment Awards in
association with

AWARDS CATEGORIES, CRITERIA OVERVIEW
AND JURY MEMBERS
The event theme, "Recognizing Long-term
Investing", reflects a longer-term perspective
throughout the program and specifically when
selecting award winners. Leaders are selected by
teams of analysts, by independent juries, and
directly by peer vote, investor and advisor
votes. The awards line-up has again fine tuned
representation amongst investment product options
with changes to labour sponsored and segregated
categories and the addition of pension /
institutional category.
All award categories, committees and criteria
have been reviewed and updated again this year.
Labour Sponsored Investment Funds have been
unincluded for this year pending review of class
and segregated categories have been merged into
overall mutual fund category given similarity in
underlying investment fund. The addition of the
Pension/Institutional Fund award is especially
significant, as it marks the first time that
institutional money management has been included
in the awards. This innovation is in keeping with
the Canadian Investment Awards' ongoing policy of
widening the scope of the awards.
A committee of professional analysts is assembled
each year to choose their leading funds in a
series of award categories from a Morningstar
Canada prepared list of eligible funds and
investment companies. Each analyst is responsible
for providing three nominations in order of
priority for each category. The analysts apply
both quantitative and qualitative assessments
based on information from the previous 3-year
period with emphasis on longer-term results. This
information is aggregated to provide the top 3
finalists and winner. This is the only time each
year that the overall industry is represented in
one august group to choose leading investment
fund, individual or company. All analysts are
prohibited from voting for any product/service
manufactured by any of their affiliated
companies. Morningstar Canada applies a strict
enforcement of this by imposing regular checks
and audits.
ANALYSTS CHOICE AWARDS
These awards are voted upon by a group of senior
analysts. They are chosen by eligibility not
submissions. Please do not submit to win in
these categories.
Canadian Income Fund US Equity Fund
Canadian Dividend Fund Global Balanced Asset
Allocation Fund Canadian Small Cap Equity
Fund Foreign Bond Fund
Canadian Mortgage Fund European Equity Fund
Canadian Balanced Fund International Equity
Fund
Canadian Equity Fund High Yield Bond Fund
Canadian Income Trust Fund Global Equity Fund
Healthcare Equity Fund Asian Equity Fund

Analytical Guidelines
When nominating funds, or making a final
selection, each committee member considered the
following issues. It is important to note that
these were guidelines only and each committee
member could consider relevant issues that were
not listed and weight the following issues as
they saw fit. While we want to maintain the
highest standards of analytical rigour, it is
equally important to allow for differences of
opinion and multiple perspectives within a sound
analytical framework.
Criteria The following is criteria that each
committee member considered when nominating
funds. However, each analyst had flexibility to
add criteria or weight the suggested criteria
independently.
Quantitative Considerations
Absolute performance
Relative Performance
Risk/return profile (relative to benchmark or
peer group)
Tax Efficiency
Correlation
Qualitative Considerations
Management Tenure
Management Quality
Fee structure
Fund availability

INCOME TRUST AWARDS
Business Trust Award
Oil Gas Trust Award
Real Estate Investment Trust Award
Utility Trust Award
Min Requirement Publicly traded for at least
two years
Criteria
Total return over the past two years
Risk adjusted return
Growth in distribution rate
EBITDA growth
Quality of management
Investor relations/marketing
HEDGE FUND AWARDS

2005 CANADIAN INVESTMENT MARKETING AWARDS (CIMA)
These awards are voted upon by a senior jury and
are chosen from your submissions. Please use
submission form supplied to send us your entry.
Canadian Investment Marketing Award 1
Canadian Investment Marketing Award 2
Canadian Investment Marketing Award 3
The objective of the Canadian Investment
Marketing Awards is to recognize excellence and
great marketing within the growing and maturing
Canadian investment industry.
Marketing campaigns or initiatives are judged in
their entirety rather than evaluating just one or
two elements, such as the creative or media.
Submissions can include any marketing program or
initiative e.g. the promotion of a new service, a
product launch, an education program for
advisors, investors or a sales team, or a brand
awareness program. Judges evaluate the
effectiveness of the strategy, the execution and
results achieved versus the objectives. They also
consider the use of research, innovation and the
educational aspects of the marketing program or
initiative.
Samples of the various elements used in the
marketing campaign or program are submitted and
may include things such as support materials,
training tools or materials, advertising samples
(internet, print, television, radio, etc.). There
is no advantage given to total dollars spent. The
scope of qualifying firms includes any financial
services firm.
The CIMA committee is a senior panel of judges
representing marketing professionals and
financial advisors. This group considers the
effectiveness of the marketing campaign or
program based on the target audience indicated in
the submission.
For 2005, judges will measure marketing
excellence by considering
Did the marketing program/campaign/initiative set
out a strategy and objectives?
Were measures set forth at the beginning to
outline what was to be accomplished?
Did market research contribute to the strategy,
execution or any aspect of the marketing program?

INDIVIDUAL AWARDS
These winners are chosen by a peer voting process
of industry executives. One executive from each
firm will represent the vote of the firm.
Career Achievement
Person of Influence of the Year - NEW
Morningstar Fund Manager Of The Year Award
THE CAREER ACHIEVEMENT AWARD winner is chosen via
peer voting process by senior industry executives
from fund management, banking, distribution,
media, analysts and suppliers. Previously, the
Career Achievement Award had been chosen by the
annual analyst committee alone. The Career
Achievement award is awarded to an individual who
has proven superior performance and an
outstanding lifetime contribution to the
financial community. That individual must have
contributed significantly to the Canadian
financial services industry (banking/ insurance /
investment products / manufacturing /
distribution, etc.) for over 20 years. Other
criteria for consideration is community and
corporate citizenship and commitment to
education, philanthropy, service (if applicable),
and support of industry and/or investor standards
or principles of merit. Voters provide 3 choices
in order of preference but are limited to one
vote per firm. Discussion is encouraged.
THE PERSON OF INFLUENCE AWARD (NEW) winner is
chosen via peer voting process by senior industry
executives from fund management, banking,
distribution, media, analysts and suppliers. This
is the inaugural inclusion of this award. This
award is presented to an individual who has
proven superior performance and an outstanding
contribution to the financial community during
the previous 12 months. That individual must have
contributed significantly to the Canadian
financial services industry (banking / insurance
/ investment products / manufacturing /
distribution, etc.). Other criteria for
consideration is community and corporate
citizenship and commitment to education,
philanthropy, service (if applicable), and
support of industry and/or investor standards or
principles of merit. Voters provide 3 choices in
order of preference but are limited to one vote
per firm. Discussion is encouraged.
MORNINGSTAR FUND MANAGER OF THE YEAR AWARD
honours the Canadian mutual fund manager who has
produced the best performance over the past year.
In essence, Morningstar answered the question,
If we had to choose only one manager with whom
to invest our money - who would it be?
Specifically, only a manager of a Canadian mutual
fund or segregated fund recognized by the CIFSC
is considered. Managers of hedge funds, labour
sponsored investment funds, pooled funds or fund
of fund products are not in contention. The only
other eligibility requirement is that the manager
must have a 3-year track record on a recognized
mutual fund or segregated fund. When analyzing
fund manager performance, Morningstar considers a
variety of qualitative and quantitative measures.
Performance measures such as absolute returns,
relative returns, risk-adjusted returns and tax
efficiency play a role in judging. The fund
managers performance numbers are ranked,
compared and contrasted in various contexts and
not in isolation. Qualitatively, Morningstar
looked for managers who stand by their investment
discipline, show exemplary fund governance, and
provide clear communication to unit holders.
The following is a list of the main factors that
are involved in the decision making process
Investment discipline
Returns (both relative and absolute)

ADVISORS CHOICE AWARD
Advisors' Choice Favourite Investment Fund
Company Sponsored by Investment Executive
This is a closed survey, only open to Canadian
advisors, to vote for their favourite fund
company for 2005 (mutual fund, hedge fund, income
trust, labour sponsored or other investment fund
companies qualified). Advisors are only allowed
to vote once and are requested to consider the
following criteria when making their selection
Quality and range of products
Performance
MER
Service
Education
Community investment
Management
SOCIALLY RESPONSIBLE AWARDS

2005 CORPORATE CITIZENSHIP AWARD - Sponsored by
the Imagine Canada
This award is voted upon by a senior jury and is
chosen from your submissions. Please use
submission form supplied to send us your entry.
2005 Corporate Citizenship Award recognizes a
company from the financial service sector for its
outstanding contribution to community as a
successful company and responsible corporate
citizen.
Criteria
The award is open to all organizations in the
financial service sector. Companies will be
judged on their contribution to community and
their overall reputation as a good corporate
citizen. Criteria for selection are the based on
the Imagine corporate citizenship commitment.
They include
Leadership and commitment to community building
A commitment to corporate philanthropy and other
forms of community support and investment,
including but not limited to volunteerism,
gifts-in-kind, donation of products and services.
The active engagement of the leadership of the
company in promoting and encouraging a culture of
giving and volunteering among employees.
The innovative contribution of the company to the
community through partnership with community
organizations to address social challenges.
A commitment to responsible business practices
Clearly stated policies and practices to ensure
the ethical and responsible conduct of the
business including the health and safety of
individuals, communities and the environment.

2005 Sponsors Platinum CGI Inc. Morningstar
Canada Gold Canadian Business MoneySense Silve
r Fundata Canada Inc. Informco Investment
Executive Learning Library Inc. Strategic
Partners CCR Solutions Imagine
Canada magratheacreative Prestige Glass
International Inc. VAULT Solutions YMCA
Investment in Values Partners Advisor
Impact Calgary Living Magazine CNX
Marketlink Tiffany Co. Event Founded
Managed by Vorg Inc. for Canadian Investment
Awards Inc. Contact Us www.investmentawards.c
om info_at_investmentawards.com 416-703-8674 x 288
8
11th Annual Canadian Investment Awards in
association with
2004 ANALYSTS, JUDGES AND JURIES 2004 AUDIT
COMMITTEE MEMBERS Chair David OLeary, Senior
Analyst, Morningstar Canada Scott Mackenzie,
President CEO, Morningstar Canada. Sabine
Steinbrecher, President/Founder, The Learning
Library Vorg Inc Canadian Investment Awards
Inc. 2004 MUTUAL/SEGREGATED FUND ANALYSTS JURY
MEMBERS Chair Dom Rando, B. Comm., TD Asset
Management Garnet Anderson, Assante
Corporation Alex Chan, Director, Data Operations,
Fundata Canada Inc. Mark Chow, Analyst,
Morningstar Canada. Geraldo Ferreira, Vice
President, Investment Product Marketing And
Development. Transamerica Life Canada. James
Gauthier, Mutual Fund Analyst, Dundee Securities
Corporation Jennifer Gilbert, Associate
Director, Mutual Funds, ScotiaMcleod Dan Hallett,
President, Dan Hallett Associates Inc. Paul
Mayhew, CFA, Vice President, Manager, RBC DS
Mutual Fund Research. Russell Moldowan, Manager,
Portfolio Analysis, Credential Financial
Inc. Jeff Plate, Manager, Investment Research,
Manulife Securities 2004 INCOME TRUST FUND
ANALYSTS JURY MEMBERS Chair Paul Holden, CFA,
Associate, Institutional Equity Research, CIBC
World Markets Dan Bastasic, Vice President,
Investments, Mackenzie Financial Corporation
Benedict Cheng, Vice-president, Portfolio
Management, The Signature Funds Group, CI Mutual
Funds Inc. Barbara Gray, CFA, First Associates
Gerry Hannochko, CFA, Business Income Trust
Analyst Navdeep Malik, Equity Analyst, Raymond
James James Alexander (Sandy) McIntyre,
Vice-President, Senior Portfolio Manager, Sentry
Select Dean C. Orrico, Managing Director,
Portfolio Manager, Middlefield Capital
Corporation Walter Spracklin, CFA - Analyst,
Income Trusts, RBC Capital Markets 2004 HEDGE
FUND ANALYSTS JURY MEMBERS Chair Pierre
Saint-Laurent, President, AssetCounsel Inc. Scot
Blythe, Managing Editor, Investments,
Advisor.ca. Dan Hallett, President, Dan Hallett
Associates Inc. Peter L. Loach, Vice President,
Managing Director, Investment Fund Research, BMO
Nesbitt Burns. 2004 LABOUR SPONSORED FUND
ANALYSTS JURY MEMBERS Chair Allan Jacks,
Vice-President, Sales, Crocus Investment
Fund Kevin Hooke, Vice President, Corporate
Finance, Director, Wellington West And President,
Urban Property Group. Thor Hovmand, Mutual Fund
Analyst, Rice Financial Group Inc. Russell
Moldowan, Manager, Portfolio Analysis, Credential
Financial Inc. Gordon K. Pape Claude Tetrault,
Vice President, Corporate Finance, Bieber
Securities.
2005 Sponsors Platinum CGI Inc. Morningstar
Canada Gold Canadian Business MoneySense Silve
r Fundata Canada Inc. Informco Investment
Executive Learning Library Inc. Strategic
Partners CCR Solutions Imagine
Canada magratheacreative Prestige Glass
International Inc. VAULT Solutions YMCA
Investment in Values Partners Advisor
Impact Calgary Living Magazine CNX
Marketlink Tiffany Co. Event Founded
Managed by Vorg Inc. for Canadian Investment
Awards Inc. Contact Us www.investmentawards.c
om info_at_investmentawards.com 416-703-8674 x 288
9
11th Annual Canadian Investment Awards in
association with
cont.2004 ANALYSTS, JUDGES AND JURIES 2004
SPECIALITY AWARDS JURY MEMBERS (Best Use Of
Technology And Best New Initiative) Chair David
J. Stevenson, President, PowerAssist Technologies
Inc. Robert S. Bell, President, RS Bell
Associates Ltd. Agnes Kazakos, Co-Founder, Vice
President, Odeka Corporation Scott Mackenzie,
President CEO, Morningstar Canada Sabine
Steinbrecher, President/Founder, The Learning
Library Vorg Inc Canadian Investment Awards
Inc. 2004 IMAGINE CORPORATE CITIZENSHIP AWARDS
JURY MEMBERS Christopher Pinney, Vice-President,
Corporate Citizenship, Canadian Centre For
Philanthropy, Director, Imagine Chair Donald
McCreesh, President, The Garnet Group David
Folk, Co-Founder, Managing General Partner,
Jefferson Partners Laurence (Larry) C. Murray, B.
COMM, FCA, Partner, KPMG LLP Lucie Remillard,
Foundation De Lhopital Sainte-justine Sabine
Steinbrecher, President/Founder, The Learning
Library Vorg Inc Canadian Investment Awards
Inc. Wenda Yenson, Partner, Dickson Macgregor
APPELL LLP IMAGINE SOCIALLY RESPONSIBLE
INVESTMENT FUND AWARD JURY Chair Marilyn De
Mara, Partner, KPMG Tim Johnson, Dundee Private
Investors Tessa Wilmot, Editor, Investment
Executive 2004 MARKETING AWARDS JURY
MEMBERS ORGANIZING COMMITTEE Chair Mary Taylor
Anthony Boright, President, Vault Solutions
Inc. JURY Chair Mary Taylor Sam Cukierman,
Managing Partner, Strategic Guidance Consulting
Inc. Nicolas Del Sorbo, Vice-President, Senior
Investment Advisor, HSBC Securities Joanne
Goodrich, M.A., FMA, FCSI, Investment Advisor,
RBC Dominion Securities Elizabeth Hoyle, E.
Hoyle Marketing Communications Inc. Wayne Lang,
Senior Financial Advisor, Assante Capital
Management. Brian McOstrich, Vice-President, Mark
eting, Sentry Select Capital Corp. Dan Richards,
President, Strategic Imperatives!
2005 Sponsors Platinum CGI Inc. Morningstar
Canada Gold Canadian Business MoneySense Silve
r Fundata Canada Inc. Informco Investment
Executive Learning Library Inc. Strategic
Partners CCR Solutions Imagine
Canada magratheacreative Prestige Glass
International Inc. VAULT Solutions YMCA
Investment in Values Partners Advisor
Impact Calgary Living Magazine CNX
Marketlink Tiffany Co. Event Founded
Managed by Vorg Inc. for Canadian Investment
Awards Inc. Contact Us www.investmentawards.c
om info_at_investmentawards.com 416-703-8674 x 288

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CIA Communication Template

Each analyst is responsible for providing three nominations in order of priority ... The analysts apply both quantitative and qualitative assessments based on ... – PowerPoint PPT presentation