RAB Training Academy

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RAB Training Academy
Selling Interactive Advertising
Presented by Mark Levy 1-800-232-3131 RAB Dallas
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EXPLORE new media with a collection of
street-level tactics to help your sales team
build real revenue from Interactive advertising.
Explore
Learn how to DESIGN systems and programs to fully
support and benefit from new media strategies.
Design
UNLOCK your share of an emerging 17 billion in
Interactive advertising.
Unlock
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Introducing the all new
Selling Interactive Advertising
RAB Training Academy
Built in Macromedia Flash MX
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• The Curriculum
• The series of 8 classes where created in concert
  with RABs highly-acclaimed Interactive
  workshops, featuring proven techniques that
  cover
• The state of IA advertising
• The language of New Media
• What advertisers want
• Systems for New Media
• Pricing strategies
• Advertiser benefits
• Interactive in the retail market
• Interactive and Automotive

8 Interactive Classes Delivered Online
Eliminate the need for travel
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• Online ClassesEach class is packaged into a
  complete interactive lesson using full
  instructional video to clearly communicate key
  concepts. Instructors include RABs
• John Potter
• Dave Casper
• State-of-the-art video controls allow students to
  easily stop, rewind and replay key parts of any
  lesson.

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• Progress and Performance
• Just like the RAB Academy Online, Selling
  Interactive allows you to decide whats is most
  important to your sellers, giving you complete
  control over class assignments and allowing you
  to easily
• Monitor progress
• Measure performance

Fully Accountable Training
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Getting Started The RAB Radio Training Academy
Online will be available beginning January
2006. For options and pricing, contact Mark Levy
at 1-800-232-3131 or email mlevy_at_rab.com. To
view a sample online class, CLICK HERE.