Lume Liao Managing Director

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Lume LiaoManaging Director

Lume Liao joined Edelman Taiwan as managing
director in 2007. With over 19 years of
experience as a professional communicator, Lume
Liao brings a wealth of knowledge about public
relations, advertising and integrated marketing
services from her previous positions in
multinational consultancies in the Greater China
region. She has provided brand communication,
perception management, influencer marketing,
government relations, media training, corporate
social responsibility (CSR), crisis management,
and strategic marketing counseling services for
customers from a wide range of sectors including,
telecommunications, FMCG, healthcare, banking,
luxury goods, insurance, cable, and entertainment
for regional and greater China clients. Early
in her career Lume served at Burson-Marsteller
Taiwan Subsequently she held senior positions at
both Ogilvy Public Relations and Hill Knowlton
Taiwan. Lume has counseled clients on a wide
range of industry and has abundant experience in
the area of government affairs, in Taiwan as well
as China, including Taiwans Department of Health
(DOH), General Information Office (GIO), National
Communications Commission (NCC), local central
governments, Fair Trade Commission (FTC), and
Information Office of Shanghai in China her
experience also includes contact with influential
NGOs in Taiwan such as the Consumer Foundation.
Lumes career client experience includes
companies such as MasterCard, HBO, Discovery,
Tetra Pak, UBS, Remy Martin, Procter and Gamble,
SaSa, Honeywell. DuPont, Diageo, American
Express, Cartier, Tiffany, Parke-Davis, Johnson
Johnson, Bristol-Myers and ING, to name a few.
She also has worked for major pharmaceutical
companies like Aventis Behring, BMS, Baxter, and
Pfizer. In the technology sector her experience
includes work for Texas Instruments, Alcatel and
Sony Ericsson. Lume is a member of SEDA (Social
Enterprise Development Association)