Prezentacja programu PowerPoint

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mam haka na raka
Warszawa, 17 kwietnia 2009
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jak zachwycic tych, których juz nic nie zachwyca?
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jak zachwycic tych, których juz nic nie
zachwyca? wskazówki techniczne
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do kogo mówisz?
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Never write an advertisement which you wouldn't
want your own family to read.
David Ogilvy Confessions of an Advertising Man
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The consumer is not a moron, she is your wife.
David Ogilvy Ogilvy on Advertising
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co mówisz?
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The most powerful element in advertising is the
truth.
Bill Bernbach
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insight
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bla bla bla
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piosenka, która juz znam
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i co z tego?
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You can say the right thing about a product and
nobody will listen. Youve got to say it in
such a way that people will feel it in their
gut. Because if they dont feel it, nothing
will happen.
Bill Bernbach
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POMYSL
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Its not just what you say that stirs the people,
its the way you say it.
Bill Bernbach
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przyklady
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Text
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wskazówki techniczne
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tvc
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prasa
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radio
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inne
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creative starter
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If your advertising goes unnoticed, everything
else is academic.
Bill Bernbach
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powodzenia