Title: Bandon Dunes
1Bandon Dunes
2Recommended Strategies
- Price Increase on Green Fees
- Website Improvements
- Package Deals
3History
- Started in Spring of 1999
- Founded by Mike Keiser
- BandonDunes.com
- Reputation
- As of early 2004, Bandon Dunes was ranked 3rd in
Golfweek of Americas Best Modern Courses.
4Bandon Dune Experience
- Features
- True Links Course
- Scotland Tradition - David Kidd
- The Golf Shop
- eGolfShop
- Instructional Golf Lessons
- Exclusive Services
5Bandon Dune Experience
- The Lodge at Bandon Dunes
- Fifteen single rooms
- Four larger single rooms
- Two four-bedroom suites
- Golf course and ocean
- views
- Dinning Facilities
6Mission
- The mission of the company is to offer a unique
golfing experience to all who enter its gates.
7Strategy Green Fee Increase
- Increase revenue by charging more for green fees.
- Bandon Dunes is a unique course like Pebble Beach
but is charging a relatively small amount for the
experience.
8Strategy Green Fee Increase
The two total revenues compared are 8,400,000
vs. 5,520,000. This means that Bandon Dunes will
increase profits by 2,880,000 or by 52.2 just
by raising their green fee price.
9Website
- Current Website
- Bland
- Too much text
- Not interactive
- New Website
- Marketing tool
- Multimedia
- Interactive
10Strategy Website Improvements
- Multimedia Features
- More Pictures
- Interactive Virtual Tours
- Webcams
- Real time weather and golf course condition
report - Instructional Videos
11Strategy Website Improvements
- Interactive Features
- Secured storage of contact and payment
information. - Online reservations.
- Shop online without having to submit their
transaction information every time they buy
something. - Schedule appointments with experienced golfing
instructors.
12Strategy Website Improvements
- Interactive Features
- Post and read feedbacks on the interactive forum.
- Buy and sell golfing equipment among customers.
- Live interactive chats between customers.
- Share pictures from their experience at Bandon
Dunes.
13Strategy Website Improvements
- Implementation
- Outsource
- Cost 20,000
- Time Nine to Twelve Months
- Long term
- Hire a full time webmaster
- Hire a webmaster intern
14Strategy Golf Packages
- Golf Bandon Dunes
- Three days Two nights stay at the Lodge at Bandon
Dunes - Golf at Bandon Dunes Pacific Dunes
- Or Golf at all three
15Strategy Golf Bandon Package
16Strategy Golf Bandon Package
- Implementation
- Easy
- Low Cost
- Benefits
- Increase in sales
- Improved Customer Satisfaction
- Create a more Memorable Experience
17Recap of Recommendations
Price Increase on Green Fees Website
Improvements Package Deals
18Recap of Costs
- Website Improvement 20,000
- Greens Fees Fixed Costs
- Package Deal 1000 labor hours including
in-house advertising
19Any Questions?