The Value of Pandemic Communication Coordination

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The Value of Pandemic Communication Coordination

• December 6th 2005

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Why is it better if we coordinate our
communicaton?
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Starting thoughts

• Example, consistency,avoid disruption
• Avoid confusion, reduce anxiety, empowerment
• Voice of villager to ear of Minister empower
  people to make choices
• These are development issues
• Build trust
• instant media pandemic is a global story avoid
  wedges being driven between nations
• It is an issue for the world to tackle together
  different places have their agendas and needs
• Similar agreed mission and basis is good
• Understand local concerns

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Threat and Opportunity

• Fragile State of our world
• Interconnected
• Easily damaged
• Systems quickly broken by disease
• Much new disease coming from animals
• Defence through maintaining animal health
• Drawing attention to need
• Protecting human health

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Mindset

• Pandemics will happen we do not know when the
  next one will come, where it will start, how
  severe it will be, whether we will be able to
  contain it
• We must get ready the pandemic could be with us
  anytime
• Act as if the pandemic starts tomorrow
• How can we limit unnecessary and damaging
  consequences

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Pandemics will happen

• Chance to influence its course
• Have to focus on issues
• Join up in countries, between countries
• Work as an alliance joined by common cause
• Act in harmony at times in unison
• A movement for health for survival
• Open truthful communication - for action
• When in doubt say it .

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Communicating what ?

• Public Interest Information
• Communicating risks
• Information to mobilise people to act
• Information to advocate a cause

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Interventions
P R E P A R E
StrategicActions
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Prevent
Contain
Respond
Chain of Events
WHO Phasesof Alert
Phases 5 - 6
Phase 4
Phase 2
Phase 3
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Prevent
Global Goals
Regional Goals
Country Goals
Focus

• Set global standards / best practice to prevent
  H5N1 spread in animals (e.g. vaccine policy)

• Distribute regional veterinary surveillance,
  diagnostic and research capacities

• Enhance veterinary infrastructure capacity

Animal Health

• Set global standards for health surveillance,
  capacity building (e.g. infrastructure, global
  anti-viral / vaccine production)

• Distribute regional medical surveillance,
  diagnostic and research capacities

• Develop health infrastructure and surveillance
  /early warning capacity

Human Health

• Stabilize against irrational market responses to
  avian influenza outbreaks

• Develop appropriate compensation packages for
  containment of H5N1 spread in animals

Economic Security

• Identify best practice policy actions

• Promote best practice policy actions when
  demonstrated in region

• Activate policy mechanisms to support proactive
  prevention of H5N1 spread in animals and human
  exposure

Governance

• Track and communicate actual human health threat

• Implement public educational campaigns and
  mobilize social / civil society networks

Society
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Contain
Global Goals
Regional Goals
Country Goals
Focus

• Maintain prevention activities to reduce spread
  of H5N1 virus in animals

• Maintain prevention activities to reduce spread
  of H5N1 virus in animals

• Maintain prevention activities to reduce spread
  of H5N1 virus in animals

Animal Health

• Direct global expertise to vaccine and anti-viral
  development and testing and rapid expansion of
  production capacity

• Optimize deployment of regional anti-viral
  stockpiles, protective equipment, medical
  expertise and laboratory capacity

• Rapid deployment of field teams to investigate
  human clusters

Human Health

• Deploy protection (e.g. equipment, antivirals) to
  essential staff to ensure maintenance of
  essential services

Economic Security
Governance

• Implement campagins to educate public on
  protection measures (e.g. hygiene, reducing
  exposure, etc.)

Society
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Linking Risk and Action

• Understand
• Engage
• Build Trust
• Gain Support
• Be open
• Ask, Listen Feel
• Disseminate messages relentlessly
• Support through networks
• Encourage initiative
• collective action
• Movement
• Be self critical
• Encourage feedback
• Negotiate
• Admit limitations
• Share Credit
• Put results before visibility
• Personal trade-off
• Defend the boss

TUNE IN
ENABLE ACTION
BE EXPOSED
HANDLE DILEMMAS
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Agree on

• Desired responses
• Messages
• Intended recipients
• Media that work best
• Ways to assess effectiveness
• Getting the best from creative tension
• Managing inter-agency competition and conflict

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Communication Rules

• Decide on the important messages and stick to
  them
• Do not hesitate to put across the same message
  over and over again
• Make sure that your explanation does not
  complicate the message

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Respond
Global
Regional
Country
Focus
Animal Health
Human Health
Economic Security
Society
Governance