Plastic Value Creation

1
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??????????????????? (Plastic Value Creation)

• OIE FORUM
• 10 September 2009

2
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?????????????????????
????? ?????????????????????????????, 2551
3
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????? ?????????????????????????????, ???????
2552
4
Value Creation VS Value Added

• Value Creation ???????????????????????????????????
  ??????????????????????????????????????????????????
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• Value Creation ?????????? Value Added ??????????
  ??????????????????????????????????????????????????
  ??????????????????? ??????????????? Value Added
  ???????????????????????????????????
  ????????????????????????? ???????????????
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• ????? ?????????? ???? 10, ??????????????????????
  ????????????????????????????. ????? 3 ??????? 8
  ???????????? 2548.

5
6 ???????????????????????????????????
????? ??????????????????????????????????????????
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(Competitive Benchmarking) ?????????????????????
????????????????????????????????, ??????? 2550
6
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Prod. Design
Brand
Brand
M/C
JP
Korea
RD
TW
Cluster
Product Design
Economy of Scale
THAILAND
EE
Malaysia
Product Design
China
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The Development of the Malaysian Plastics
Industry

• Strong Relationship with the Electrical Industry
  keep the linkage as long as they can respond to
  the demand by enhancing their technology,
  improving management, and increasing
  productivity.
• 20 of all manufactured plastic products were
  electrical and electronic parts.
• Electrical and electronic parts now account for
  about 1/3 of all parts manufactured in the
  industry.
• The stage of development commenced with the
  appearance of manufacturers specializing in
  electrical and electronic parts with OEMs or
  electronic manufacturing services (EMSs).
• From Togo, Ken, Malaysian Journal of Economic
  Studies, 2006

8
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(3,000)
9
SWOT Analysis - ????????????????????

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• ????????????????????? (Logistic system)
  Productivity ???

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Plastic Industry - TOWS METRIC (????????)
S
W
O
SO
WO
T
WT
ST
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Plastic Technology Roadmap
????? ??????????????????????????????????????????
?? (??.???? ???????)
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Plastic Technology Roadmap
????? ???????????????????????????????????????????
? (??.???? ???????)
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Value Creation Model
Cost Advantage
Asset Creation
.
Other Asset Types
Loyalty
Perceived Customer Value
Competitive Advantage
Market Orientation
Customer Attraction
Cash Flow Impacts
Satisfaction
Word of Mouth
Market-Based Assets
Customer Value
Firm Value
????? Market Oriented Value Creation, European
Journal of Marketing, Rod B. McNaughton.
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Packaging Technology Roadmaps
2011
2014
2009
Drivers
Logistics
Reduce transportation cost
Logistics Management
Reduce waste of expire products
Increase Storage Life
?????????
Life style changing
Aesthetic Visual Appeal
Edible Soluble
Health Conscious
Conveniences
Biodegradable
Product
Edible Soluble Packaging
Bag-in-box
Ready to Eat/Cook
Eco-Fina (Low R/M 50)
Intelligent Packaging
Aseptic
Time/Temp. Indicator
Biodegradable Packaging
Quality Indicator
Active Packaging
Freshness Indicator
PLA
RFID, Labeling
Microwave
Hi Barrier
Technology
Oxygen Scavengers Co2 Release
Oriented Polystyrene (OPS) Films
Metallocene Polymers
Biodegradable Polymers
Smart Films
Microwavable Films
Liquid Crystal Polymers
Polyethylene Naphthalate
Edible and Soluble Films
Nanocomposite
New Developments for Rigid Cups, Trays And Dishes
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Value Creation in Packaging Industry
Plastic Raw Material

• Domestic Market
• Food
• Consumer Products

Agri
Waste 30
Preservation
FOOD
Processed
Aseptic
Increase Domestic Consumption per Capita
(Kg./Person)
Functional
Consumer Products
Design
Aesthetic
Engineering
Competitive Converter
Transport/ Logistics
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Organic plant
Climate change
High Yield
Cost of cultivation
unwanted organisms
Environment
chemical pesticides fertilizers decreasing
Consumer healthy
Harvest quality
Composite
Insect protection
Humidity preservation
Water Shortage
Reduced Installation Labor
Weed
Solarization
Colored Mulch
IR-Barrier Clear Mulch
Reflecting films
Bio Degradable
Surface
Wavelength selective
Fertigation
Hydroponics
Springer
Pivot Irrigation
Drip
Heat retention
Self-ventilating
Expandable
multi-bay
Mono layer blow extrusion
Multi layer blow extrusion
Finite element
Injection mold
Structure
Compounding Blending
Pipe extrusion
PE
PMMA Acrylic
FRP rigid fiberglass
PP
Recycle
PVC
UV stabilizer
Photo selective
Pro-degradent
Biodegradable
IR Absorber/Reflector
Anti fog
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Plasticulture Value Creation
Productivity ??????????
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Iron Compensation
New Feature
Anti-rust
Reduce construction cost
Compensation
Aesthetic
Construction Law
Light weight
Fire resistance
Structural construction
Water resistance
Wood compensation
Durability
Sound insulation
Energy Saving
Maintenance Free
Mega-construction
Health Concern
Green Building
Pipe
Doors
Roof
Fire protection wall
Advance Insulated Block
Door Rail
Waste/ sewage water tank
Imitation rattan
Gutter
Environment House
Bathtub
fence
Exterior (Decking) (Railing)
Outdoor Furniture
Large-Structure
Mini-Structure
Wood Plastic Composite
Interior
Extrusion
Co-Extrusion
Fusion Bonded Coating
Coating
Injection Molding
Product Design
Modular Design
Engineering Plastic
Structural Design
Installation
Fiber Reinforce Plastic
Material PE
Composite
Material PVC
Additive
Carbon Fiber
Material PB
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???????????????????????????????????????????
Interior Decorative (Design)
WPC ???????????????????????
????????????? ???????????????????????
Domestic
Export ?????????????????
LAB