SEEK'COM'AU

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SEEK.COM.AU Monash University Presentation
Recruiting Online in the Higher Education
Sector 25 June 2007

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Background Who are SEEK?

• Employment website, founded in 1998
• SEEK is the largest single source of online job
  seekers in Australia
• May 2007 2.48 Million Unique Visitors (Job
  seekers)
• The SEEK audience more than doubles that of the
  nearest competitor
• Our clients- Recruiters, Corporate and Key
  Industry Sectors
• SEEK Mission to bring together the biggest pool
  of candidates with the largest selection of
  jobs.

Neilson Net ratings May 2007
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Overview Do you truly know your employees?

• What are potential employees looking for today?
• Why they leave their existing jobs?
• In a tight employment market, it is now becoming
  more important than ever to not only attract, but
  also to retain the best employees.
• This presentation using results from the 2006
  Survey of Employee Satisfaction and the 2007 AMR
  / SEEK study of Higher Education Professionals
  looks at the key factors employees love hate
  about their jobs and what makes them tick and how
  SEEK can help.

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Research Objectives

• The aim of the SEEK Survey of Employee
  Satisfaction and the AMR Higher Education Survey
  was to determine
• Happiness and job security within their current
  role
• Measure what motivates education professionals to
  look for a job
• Where they look for a job both past and present
  behaviour
• Awareness and advocacy of SEEK and other online
  sites

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Methodology SEEK Employee Satisfaction
The largest online survey by SEEK resulted in
8729 responses

• Methodology
• Quantitative Online survey published on SEEK and
  partner sites in August and
• September 2006 results in 8729 responses.
• 70 of responses collected from the SEEK site,
  the remaining collected from invitations sent to
  jobseekers registered for Job Mail and partner
  sites.
• Invitations were sent to active jobseekers who
  are frequently looking for a new job and passive
  jobseekers, those who browse jobs every now and
  then.
• All respondents who completed the survey are
  employed
• 63 are in permanent full time employment and a
  further 37 are casual, part-time or temporary
  employed.
• 350 respondents worked in the education and
  training sector

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Methodology AMR Higher Ed Panel

• SEEK commissioned AMR Interactive to conduct
  interviews with their independent panel of Higher
  Education Professionals.
• 99 interviews were conducted nationally.
• 61 were employed in educator roles such as
  lecturers and tutors

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What are employees looking for today?

• What makes Education workers happy
• Actions should speak louder than words Survey
  Respondent
• I crave for an inclusive culture open, free
  thinking and innovative Survey Respondent

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Length of Tenure Higher Education Professionals
are a dedicated and loyal workforce
Length of time with your current institution
AMR Higher Education Survey May 2007
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Education Professionals are generally happier
than the overall respondents
2006 SEEK Survey of Employee Satisfaction
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Drilling down further 67 of Higher Education
Professionals are happy
AMR Higher Education Survey May 2007
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Overall Education Professionals love their
colleagues, not their management
2006 SEEK Survey of Employee Satisfaction
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Education Professionals hate their boss
2006 SEEK Survey of Employee Satisfaction
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Why do they leave jobs?

• I look for access to development/training, a
  realistic career advancement opportunity and a
  competitive
• salary package. Survey Respondent

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Career aspirations was the main motivation for
leaving a job
AMR Higher Education Survey May 2007
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Employees are happy but they are still open to
new opportunities

• I would like a real opportunity to find
  work-life balance and setting goals that are
  aligned with my personal interests as well as the
  companies Survey Respondent

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Education Professionals are happier but they are
still looking through vacancies
2006 SEEK Survey of Employee Satisfaction
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Drilling down further Higher Education
Professionals are still browsers
AMR Higher Education Survey May 2007
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Where are they looking?
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Higher Education Professionals used professional
personal networks to find their current job
AMR Higher Education Survey May 2007
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However, they expect to find their next job
online?
2006 SEEK Survey of Employee Satisfaction
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This is supported by a structural shift in
recruitment advertising
Source ANZ Job Ad Series, July 2006
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And the Internet has become the number one way
to search for a job
Q. If you were looking for a job and could use
only one way to find a job, in what way would you
choose to look for a job?
Source Newspoll Telephone Omnibus, 9th 11th
February 2007, 700 adults aged 18
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There is a misconception that Higher Education
Professionals are not online...
Whereas in fact, they are not only aware of
online sites but they have used SEEK before.
AMR Higher Education Survey May 2007
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And they have a high advocacy of SEEK
AMR Higher Education Survey May 2007
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Attracting your candidates
It is the job that counts, oh and the money
Survey Respondent I look for access to
development/training, a realistic career
advancement opportunity and competitive salary
package Survey Respondent
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Attracting your candidates Quality of management
is 1 factor when looking for a job
The quality of management is important when job
hunting
The top 5 factors for education workers.
Quality of management 88 Variety and content
of work 85 Workplace environment 85 People
I work with 83 Benefits/conditions (leave
etc) 83
2006 SEEK Survey of Employee Satisfaction
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In job adverts it is the job description that is
the most important factor
Job description responsibilities matter most in
ads
The top 3 factors for education workers.
Job Description and Responsibilities 87 Exper
ience and Skill Requirements 82 Salary
Package 77
2006 SEEK Survey of Employee Satisfaction
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Importance of different components in job ads
Job description responsibilities matter most in
ads
2006 SEEK Survey of Employee Satisfaction
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Writing the perfect job ad
Location
Salary range
Job Description Responsibilities
Org Reputation
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Promote the benefits of joining Monash Uni
By joining Monash University, you are choosing to
embark on a career with an institution that
places a high value on teaching, research and its
standing within an international community of
scholars.
Monash offers a range of professional development
and training programs, opportunities to balance
work with home life, support for research, study
and overseas work, generous maternity leave
provisions and family friendly work policies.
Branded University Profile
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Listing of all Monash University vacancies
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How SEEK can help We have a dedicated Education
section

• Where educational professionals can search for
  jobs and Educational Institutions can advertise
  recruitment vacancies.
• Key Education Site Statistics
• 100 Growth Year on Year
• 150,000 Visitors each month
• 1 Million searches conducted each month
• 90,000 Applications
• May 2007, 4600 Education and Training roles
  posted.
• 1250 Tertiary roles posted. (May 2007)

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SEEK Education Homepage
4,000
Delivers you massive exposure
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Ensuring candidates address selection criteria
Selection Criteria Prompt
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Streamlined Application Process to fit the needs
of the Higher Ed Market
CANDIDATE IS DIRECTED TO MONASH WEBSITE
JOB AD APPEARS ON SEEK. CANDIDATE CLICKS APPLY
NOW BUTTON
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Top Ten Takeaways

• Education Professionals are generally happier
  than respondents in other industries
• Education Professionals love the people they work
  with
• Education Professionals hate their bosses
• Education Professionals are happy but they are
  still open to new opportunities
• Higher Education Professionals browse
  opportunities regularly
• Career aspirations are the main motivator for
  leaving a job
• Quality of management and variety and content of
  work are key factors when looking for a job
• Job description/responsibilities and experience
  and skill requirements matter most in job adverts
• Education Professionals expect to find their next
  job online
• Higher Education Professionals have a high
  advocacy of SEEK