Getting the gender balance right

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Getting the gender balance right

• Issues facing women in surveying
• Gabrielle McCarthy

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Getting the gender balance right
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Professional Profile
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Marketing Promotion
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Marketing Promotion Funding

• Government
• Industry

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Marketing PromotionWithin industry

• Advertise celebrate success
• Of staff and with staff
• Of peers

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Marketing PromotionWider community

• Schools
• Primary
• Competitions
• Secondary
• Career nights
• Work experience
• Web / Internet

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Positive Role Models
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Positive Role ModelsMales Females

• Family
• Friends
• Industry
• Welcome women into the fold

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SURVIVAL
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SurvivalSupport for women

• Mentoring Program
• Secondary schools
• Undergraduates
• Graduates Ongoing
• Employers
• Sexual harassment
• Risk
• Exploitation

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Lifestyle Balance
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Lifestyle BalanceFlexibility for Parents

• Employers must understand the family set
• Priorities

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Professional Competency
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Career Path
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Career PathTechnical success leads to

• Management
• Rewards

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Professional Progress
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Professional ProgressPositive Gains

• Increase in female presence
• Successful women within industry
• Longevity of Surveying career

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The Big picture
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If we are serious about improving the gender
balance then we as an industry need to

• Coordinate an aggressive marketing campaign
• Elevate positive role models
• Support and encourage women within the industry
• Define clear career paths and promote rewards for
  achievements
• It wont happen overnight but it will HAPPEN!