Title: THE WIDE, WIDE WORLD OF SPORTS MARKETING
1- THE WIDE, WIDE WORLD OF SPORTS MARKETING
A. Explain the nature of the sports industry. B.
Explain the concept of sports marketing and its
effect on society.
2SPORTS MARKETING
HIGHLIGHTS OF THE YEAR
http//www.bfasta.net/homepages/mbrouillette
Sports Marketing Note Sheet
3 - SPORTS MARKETING IS
- USING SPORTS TO MARKET PRODUCTS
So What?
4WHAT IS ENTERTAINMENT MARKETING??
5ENTERTAINMENT ACTIVITIES
- Sports (pro wrestling)
- Demo Derby (Fair)
- Thunder Road
- Arts
- Movies
- Theater
- Circus
- Athletic Events
- Other
6ENTERTAINMENT MARKETING IS Whatever people are
willing to spend their money and spare time
viewing rather than participating in
7WHAT IS RECREATIONAL MARKETING??
8RECREATIONAL ACTIVITIES
- Golf
- Tennis
- Bowling
- Canoeing
- Hiking
- Skiing
- Snowboarding
- Travel Tourism
9RECREATIONAL MARKETING IS Attracting people to
participate in recreation activities
10- HOW DO YOU GET PEOPLE TO PARTICIPATE IN THESE
ACTIVITIES?
11MARKETING
- The process of developing, promoting, and
distributing products, or goods and services to
satisfy customers needs and wants.
12THE MARKETING MIX
- THE 4 PS
- PRODUCT
- PRICE
- PLACE
- PROMOTION
13- TEST
- YOUR
- KNOWLEDGE
- Post-Test
14TODAY?
Explain the Nature of The Sports Industry
- ANALYZE THAT SPORT
- (GROUP CHAT)
- Wide, Wide pp2-5 (Obj A)
- Choose your favorite athlete/celebrity and find
out what products he/she endorses. - Cite your source as follows
- Author (Smith, J), Name of Article, Retrieved
August 31, 2007, from http//
15FINAL EXAM ?
- Using your knowledge of marketing choose a
product and describe in detail what you need to
consider to market it to the public.
16- OBJ A Questions Explain the Nature of the Sports
Industry - pp2-5 binder/web page
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26- EXTRA CREDIT
- What are the 4 Ps of the marketing mix?
- What is the name of the largest sports company?
- 3 things Tiger Woods endorses
27SPONSORSHIPS
- GENERAL SPONSORSHIPS- Stadiums, events, teams
- Signage (Corporate boxes, Naming Rights)
- Licensing Fees
- Apparel, mugs, magnets
- (TOPS) The Olympic Partnership
- 2. CAUSE RELATED SPONSORSHIPS
- -MS, Cancer, Heart, Luc Gates,
- Run For Jim
28- SPONSORSHIP
- Largest sports company?
- Positioning your product in the eyes of the
public - ENDORSEMENT A celebrity agrees to represent
your company. You are using their name and
image. - Michael Jordan/Tiger Woods
29TOP ATHLETES/COACHES WITH POSITIVE IMAGES
- Michael Jordan
- Cal Ripken, Jr
- Nolan Ryan
- Tiger Woods
- John Madden
- Jerry Rice
- Joe Montana
- Magic Johnson
- Terry Bradshaw
- Brett Favre
- 10. Mike Krzyzewski
30Favorite Male Athletes
- Tiger Woods
- Michael Jordan
- Brett Favre
- Derek Jeter
- Dale Earnhardt, Jr.
- Shaquille ONeal
- Kobe Bryant
- LeBron James
- Jeff Gordan
- Barry Bonds
Harris Poll 2006
Harris Poll 2006 Sportsbusiness Journal 6/12/06
issue
31Favorite Female Athletes
- Venus Williams
- Serena Williams
- Mia Hamm
- Michelle Wie
- Danica Patrick
- Michelle Kwan
- Annika Sorenstam
- Maria Sharapova
- Anna Kournikova
- Sasha Cohen
Harris Poll 2006 Sportsbusiness Journal 6/12/06
issue
32Explain the Nature of The Sports Industry
- Choose your favorite athlete/celebrity and find
out what products he/she endorses. - Cite your source as follows
- Author (Smith, J), Name of Article, Retrieved
August 31, 2007, from http//
33TO DO?
- Finish/Share Favorite Athlete Endorsement
- Wide World Objective B Questions 1-4pp6-8
- Ch 3, 9.2 web page
- Cite your source as follows
- Author (Smith, J), Name of Article, Retrieved
August 31, 2007, from http//? QUIZ - The Wide, Wide World of Sports Marketing (Web
Page) - ?PowerPoint Class notes? What is Sports
Marketing Notes?? Wide World Objective A
Questions? Wide World Objective B Questions
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38Event marketing impact p. 19