Empowering Mothers to Exclusively Breastfeed: A Practical Toolkit

1
Empowering Mothers to Exclusively BreastfeedA
Practical Toolkit

• Alex Hammond
• Anna Byrom
• Donna Butler
• Sheena Byrom
• Sue Henry

2
Concitas Story

3
Masterclass Overview

• Historical overview
• Current drivers
• Statistics
• Information / resources
• Anatomy and physiology!
• What are the issues?
• Tools of the trade
• Case studies
• Grand finale

4
A piece of history. . .

• Industrial revolution of 19th century
• Breastfeeding rates plummeted
• Infant mortality soared

What has really changed?
5
Statistics

• Infant Feeding Survey, 2005
• 78 of babies born in England are breastfed at
  birth
• 25 of babies are still breastfeeding at 6 months
• Here in the North West
• Initiation rate is 66
• At 6 months it is only 17

6
Current Drivers

• Improving the nutrition of pregnant and
  breastfeeding mothers and children in low income
  households (N.I.C.E. 2008)
• A NW breastfeeding framework for action (2008)
• Healthy Lives Brighter Futures (DCSF / DH, 2009)
• PSA 12 target

7
Why promote support breastfeeding?
Health Benefits
Environmental Benefits
Socio-economic benefits
Babies like it!
8
How?
Partnership working
Determination
Financial support
Leadership
Capacity
Senior level support
Implement Baby Friendly standards
Tools
Promotion
WHO Code
9
Who do we need?
Childrens Centres
Health professionals
Hospital Trust
PCT
Peer Supporters
Borough Council (s)
Health trainers
Volunteers
Local community
Commissioners
Public Health
10
. In close partnership
Health professionals
PCT
Childrens Centres
Hospital Trust
Peer Supporters
Borough Council (s)
Commissioners
Local community
Public Health
Volunteers
Health trainers
11
Information Resources

• UNICEF BFI resources
• Breastfeeding Network
• National Childbirth Trust
• Department of Health
• Baby Milk Action
• RCPCH (growth charts)
• (Websites on your handouts!)

12
Over to you. . . .
13
Anatomy

14
Physiology

• Prolactin
• Oxytocin
• Feedback Inhibitor of Lactation (FIL)

15
Infant Nutrition Current Issues

• What are the issues?

16
Infant Nutrition Current Issues

• Capacity
• Financial
• Lack of Leadership in Organisation
• Community Experience
• Personal Experience
• Familial support
• Formula Companies

17

• Lets go back to Concita.
• nature hasnt changed so why have we?

18
Tools of the Trade. . .

• Please meet our very own. . .
• Bob the Builders

19

• Import tools!

20
Grand Finale. . .

• Are you sitting
• comfortably. . .?

21
Thank you and goodnight. . .