Title: Event Sponsorship
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2Todays topic!
3Group B3
Mike
Charles
Anders
Cem
Ruslana
Nikhil
4Ways for advertisers to circumvent limitations
Indecent!?
Illegal!?
Unethical!?
5Products that are Restricted for Advertisement
- Children Products
- Tobacco
- Drugs
- Lingerie
- Alcohol
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9Can children critically assess promotions?
10Merchandising
11Merchandising
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14 Promotion towards children prohibited!
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16Target
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18 Event Sponsorship
19 Event Sponsorship
20 Formula 1
21 Walking Billboards
22 Walking Billboards
23 Store Layouts Design
24 Free Promotion Items
25 Limited Edition!
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27Drugs
28Drugs
2.5 billion
2.5 billion
2.5 billion
2.5 billion
2.5 billion
29Drugs
Effects in US
- 1 of 3 has asked a doctor
1 of 8 has received a prescription based drug
30Drugs
31Drugs
Worldwide Ads towards doctors
32Health Supplements
33Health Supplements
- Statements of products may not in any way
indicate the use of a - dietary supplement can
- diagnose
- prevent
- mitigate
- treat
- cure
34Health Supplements
This supplement has an exquisite color!
These additives tastes good!
I drink this product every morning!
This cream is so soft!
35Naked products
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38Naked products
39X
X
Naked products
Rickard
Rickard
Elena
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41X
42Naked products
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45And now for the ladies!!
46Whats missing?
47Whats missing?
48Whats missing?
49Whats missing?
50Advertising!!!!
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52No. 1
No. 5
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55Klass I
Promote
I
I
I
I
I
I
56Klass III
Sell
III
III
III
III
III
III
57Promoted but never sold!
58Formula 3
KF Fashion
Kingfisher Storm Convertible
59Whiskey or Fashion Show?!
60Aristocrat
61Aristocrat Premium Apple Juice
62Conclusions
Producer ALWAYS sells and promotes regardless of
barriers
Creativity is balancing on the edge of the
permissible!
Workarounds
- Use brand name in other areas
- Broadcasting from other countries
- Freedom of Speech (Printed media)
- Associate doctors (legitimate)
Breach the law and pay the fine