Johnson MBA 2003 Fundraising

1
Johnson MBA 2003 Fundraising

• B.T. Nauslar and Scott Boyd
• Co-Presidents for Fund Raising

2
Our Vision

• We want to propel the Johnson School forward by
  encouraging our classmates to give back
  generously to a school that has given so much to
  each of us.
• We also want to set an example and a high
  standard for the classes that follow.

3
Our Motto

• Do not wait for leaders. Do it alone, person to
  person.
• --- Mother Theresa ---
• Widen the Lens.
• Johnson has meant something to all of us.
• Take a holistic view of these past two years and
  give accordingly.

4
Fundraising Goals

• Pledge participation from 100 of the class
• Raise 415K
• 130 Tower Club members
• Paid participation rate improves business school
  rankings

5
Amounts Pledged 93 to 02
415,000 ??
6
Pledge Participation 93 to 02
100 ??
7
How to Help

• Understand and enthusiastically support our class
  fund raising goals
• Take personal responsibility for getting your
  friends to participate
• Help encourage the mentality that our efforts now
  are merely the first step in a lifelong process
  of giving
• Pledge and join Tower Club

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Fundraising 101

• Pledge by completing a pledge card
• Only amounts on completed pledge cards received
  by graduation comprise the Class Gift pledged
• The Class Gift is complete once the amount
  pledged has been raised or at the 5-year mark,
  regardless of collections

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Fundraising 101

• Pledged amounts are held in strict confidence
• There was a sliding scale the more you pledge,
  the more time you have But now it is 5 years
  regardless.
• Regular contributions are NOT required and no
  immediate contributions are required at all

10
Key Metrics to Understand

• Tower Club Members
• Pledged Participation
• Paid Participation
• The Power of Matching

EXAMPLE
11
What is the Tower Club?

• An annual Cornell giving distinction (not
  Johnson, per se)
• Open to graduates at ALL levels
• Obtained by contributing 250 by 3/31
• Campaign within a Campaign
• Invited to attend a formal party with a guest in
  NYC on April 10th
• Transportation provided by school
• Money counts toward our class gift

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Pledged vs. Paid Participation?

• Pledged
• The one-time 5-Year commitment
• Paid
• Portion of Pledge or Tower Club Membership dues
  COLLECTED prior to graduation