Planning a Web Site

1
Planning a Web Site
YOU WILL LEARN TO

• Section 5.1
• Determine the purpose of your Web site
• Define the target audience for your Web site
• Write a mission statement
• Section 5.2
• Describe three types of navigation schemes
• State the advantages and disadvantages of each
  scheme
• Choose the appropriate navigation scheme for a
  particular site

2
Planning a Web Site
YOU WILL LEARN TO

• Section 5.3
• Discuss the advantages of storyboarding a site
• Draw the navigation structure of a site
• Create sketches of a sites pages

3
pp. 136-139
Creating a Mission Statement
5.1
Focus on Reading
Main Ideas Before you create a Web site, you
should identify the purpose and audience of the
site. Once these are known, you will be able to
write a mission statement for your site.
Key Terms mission statement target audience
4
pp. 136-139
Creating a Mission Statement
5.1
Determining Purpose and Goals
A mission statement will help define the purpose
and goals of your Web site. The purpose of your
Web site is what you want your site to do. The
goals of your Web site outline the way you will
fulfill your purpose.
mission statement A statement that describes the
purpose and audience of a Web site. (p. 136)
5
pp. 136-139
Creating a Mission Statement
5.1
Determining the Audience

• Your mission statement should describe the target
  audience.
• Ask these questions about your target audience
• Who is my target audience?
• Who am I?
• What does my target audience already know
  about my topic?
• What does my target audience want to learn from
  my site?
• How will my target audience access my site?

target audience The main group of people that you
want to visit your Web site. (p. 137)
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pp. 136-139
Creating a Mission Statement
5.1
Writing a Mission Statement

• Creating a mission statement helps to determine
  what content is essential to your Web site. To
  create your mission statement, ask yourself these
  questions
• What is the purpose of the Web site?
• What are the sites immediate goals?
• What are the sites long-term goals?
• Who is the target audience?

Mission Statement The Music Department Web site
will promote awareness of the Century High
School Music Department by providing performance
and program information.
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pp. 136-139
Creating a Mission Statement
5.1

• Activity 5A Create a Mission Statement (p. 139)

8
pp. 136-139
Creating a Mission Statement
5.1
Section Assessment
B. target audience
Identify Your mission statement should include a
description of your _____________. A. navigation
scheme B. target audience C. storyboard D.
color scheme
9
pp. 140-145
Navigation Schemes
5.2
Focus on Reading
Main Ideas Navigation schemes define the
structure for Web sites. The navigation scheme
should enhance the purpose of the site and help
visitors find the information they seek.
Key Terms navigation scheme hierarchical
navigation scheme top-level page parent-child
relationship peer-to-peer relationship linear
navigation scheme random-access navigation scheme
10
pp. 140-145
Navigation Schemes
5.2
Types of Navigation Schemes
When choosing a navigation scheme, think about
how visitors will interact with your site.
navigation scheme  The plan that determines how
Web pages will relate to each other within a Web
site. (p. 140)
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pp. 140-145
Navigation Schemes
5.2
Types of Navigation Schemes
Most Web sites use a hierarchical navigation
scheme. In this scheme, the home page is often
referred to as the top-level page.
hierarchical navigation scheme Type of navigation
plan in which pages are arranged in levels from
top to bottom, with the topmost level being the
Web sites home page. (p. 141) top-level
page The highest level in a hierarchical
navigation structure usually the home page. (p.
141)
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pp. 140-145
Navigation Schemes
5.2
Types of Navigation Schemes

• There are two types of relationships among pages
  in a hierarchical navigation scheme
• parent-child relationship
• peer-to-peer relationship

parent-child relationship In a hierarchical
navigation scheme, a page that is connected to
another page the page that is on the level above
is the parent, and the page that is on the level
below is the child. (p. 141) peer-to-peer
relationship In a hierarchical navigation scheme,
two or more child pages that have the same parent
page. (p. 141)
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pp. 140-145
Navigation Schemes
5.2
Types of Navigation Schemes
A visitor navigates a site with a linear
navigation scheme by moving through a line of
pages, one after anotherthe same way you read a
book. In a random-access navigation scheme,
pages are linked randomly to each other.
linear navigation scheme Type of navigational
plan in which every page exists at the same
level each page in the site is accessed from the
one before it. (p. 142) random-access navigation
scheme A type of navigation plan in which a
sites pages are not organized in any particular
order. (p. 142)
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pp. 140-145
Navigation Schemes
5.2
Viewing a Web Sites Navigation Scheme
You can view the Web sites navigation scheme
through Dreamweavers Map View.
15
pp. 140-145
Navigation Schemes
5.2

• Activity 5B View a Web Site in Map View (p.
  143)

16
pp. 140-145
Navigation Schemes
5.2
Section Assessment
Examine Most Web sites use which type of
navigation scheme? A. linear B.
random-access C. peer-to-peer D. hierarchical
D. hierarchical
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pp. 146-151
Storyboarding Your Site
5.3
Focus on Reading
Main Ideas When you storyboard your site, you
draw a chart illustrating the sites navigation
structure and create sketches of what content the
main pages will include. These graphics provide a
basic overview of the site you will create.
Key Terms storyboard page title file name
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pp. 146-151
Storyboarding Your Site
5.3
Storyboarding
Many Web designers use storyboarding when
designing a Web site. Storyboarding shows the
relationships among the elements on each page and
the relationships among the sites pages.
storyboard A visual representation of a Web site
and its pages. (p. 146)
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pp. 146-151
Storyboarding Your Site
5.3
Storyboarding

• Storyboarding has a number of advantages
• It helps you visualize the basic structure of
  the site.
• It graphically illustrates the links between
  individual Web pages.
• It provides an overall look at the contents of
  each Web page.
• It helps you to see whether your ideas will work
  well before you begin creating the actual pages.

20
pp. 146-151
Storyboarding Your Site
5.3
Drawing a Sites Navigation Structure
To develop the navigation structure of a Web
site, you need a list of its major pages. You
will need to determine both the page title and
file name for each HTML document in the Web site.
page title The name that appears in the title bar
when the Web page is displayed in a browser. Also
called page name. (p. 148) file name The name of
the HTML document that makes up the Web page
itself. (p. 148)
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pp. 146-151
Storyboarding Your Site
5.3
Creating Sketches of Individual Pages

• After you chart the overall scheme for your site,
  you should create a basic sketch of each Web
  page.
• Sketches serve several purposes
• They help make certain that the goals of the Web
  site are met.
• They provide guidelines for developing Web page
  content.
• They are useful when you create the page
  template.

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pp. 146-151
Storyboarding Your Site
5.3
Web Site Planning Checklist

• There are several steps involved in planning a
  Web site
• The sites purpose is clearly stated.
• Both immediate and long-term goals are specified.
• The audience for the site is specified.
• A clear and specific mission statement is
  written.
• An appropriate navigation scheme is chosen.
• An appropriate page title and file name are
  chosen for each page.
• A chart is created showing the navigation scheme,
  including each pages title and file name.
• The major content and graphics are chosen for
  each page.
• Sketches of each page are drawn.
• Sketches focus on each pages overall purpose.

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pp. 146-151
Storyboarding Your Site
5.3

• Activity 5C Chart Navigation Structure (p.
  147)
• Activity 5D Specify File Names (p. 149)
• Activity 5E Sketch a Web Page (p. 150)

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pp. 146-151
Storyboarding Your Site
5.3
Section Assessment
Identify The name that appears in the title bar
of a browser when a page is displayed is called
the _________. A. page title B. file
name C. storyboard D. Web address
A. page title
25
Planning a Web Site
Chapter Review
True/False After you create a Web site, you
should identify the purpose and audience of the
site.
False. Before you create a Web site, you should
identify the purpose and audience of the site.
26
Planning a Web Site
Chapter Review
Explain Why is it important to determine both
your immediate and long-term goals when you are
in the process of planning a Web site?
A site that only serves immediate goals may need
to be redesigned repeatedly as those goals
change. A site that only serves long-term goals
may not easily accommodate information that
changes often. The design should be versatile to
handle both kinds of goals.
27
Planning a Web Site
Chapter Resources
For more resources on this chapter, go to the
Introduction to Web Design Using Dreamweaver Web
site at WebDesignDW.glencoe.com.