Alaska Air Group Inc' AKA ALK

1
Alaska Air Group Inc. AKA ALK

• PROS
• Low Debt Ratios
• Good ROA
• High SML
• Pretty Planes!

• CONS
• Negative Profit Margin
• High Cash Ratios
• Average WACC

2
AMR Corporation AKA AMR

• PROS
• Decent Profit Margin
• Medium WACC
• High SML

• CONS
• Average ROA
• Average Debt Ratios

3
Continental Airlines, Inc. AKA CAL

• PROS
• 2nd Highest Profit Margin
• High SML
• High ROA

• CONS
• Average Debt Ratios
• High WACC

4
JetBlue Airways Corp. AKA JBLU

• PROS
• Very low WACC

• CONS
• Extremely High Debt
• Ratios
• Negative Profit Margin
• Low SML

5
Southwest Airlines Co. AKA LUV

• PROS
• Highest Profit Margin
• Lowest Debt Ratios
• Highest ROA

• CONS
• HIGH WACC
• Low SML

6
And the Winner is
7
And the Runner-Up is.