Piggy%20Backing%20on%20the%20Tobacco%20Tax%20Increase

1
Piggy Backing on the Tobacco Tax Increase
2
Audiences

• Primary
• Tobacco Users
• Family Physicians
• Dentists
• Mental Health Centers

• Secondary
• Physicians
• Physicians Assistants
• Nurses
• Health Plans
• Pharmacists
• Community Health Centers
• Diabetes Educators
• Chronic Disease Programs
• Faith Community
• Employers

3
Messaging

• Cost
• Economy
• Health Concerns

4
Important Reasons to Quit
5
Call to Action Physicians and Dentists

• Advise your patients to quit now
• Enroll as a Time 2 Quit Preferred Provider
• Refer to Quitline
• Use Quitline Fax Referral System

6
Call to Action Tobacco Users

• Make a Quit Attempt
• Call the Quitline for help in setting up your
  personal quit plan
• See your doctor or dentist for a prescription to
  help you quit

7
Tactic Physicians and Dentists March

• Letter from Dr. Judy Monroe, State Health
  Commissioner
• Resources with letter
• Sign up as a preferred provider for Time 2 Quit
• Pharmacotherapy chart
• AAR mini-poster
• Quitline fax referral instructions
• Quitline promotion mini-poster
• Registration form for T2Q preferred provider

8
Tactic Secondary Target March-April

• Same plan, but tailored for each specific
  audience

9
Tactic Employer Outreach April

• Targeted List (Largest employers, Small employers
  who qualify for tax credit, Inshape Employer
  partners, HR Directors)
• Initial Letter from Dr. Judy Monroe, State Health
  Commissioner
• Email blasts to HR / Benefits Directors
• Tool kit (Newsletter inserts, pay stub stuffer,
  table tent pdf, mini-poster pdf, quitline
  promotional material)

10
Tactic Media Advocacy March-April

• Statewide Media Tour Hold employer/large health
  care facility event in each large media market
  (Media target is TV)
• Editorial board visit with newspapers
• Swiss cheese news release for local coalitions in
  all counties
• Call to action Conduct a strong outreach
  program with your employees while the cost of
  cigarettes is going up- will make them healthier
  while saving you money.

11
Tactic Paid Media April

• Black and Hispanic Media
• Specifically focus on increase in cost for
  little cigars
• Call to action Make a quit attempt

12
Tactic Smoker Database Outreach March-
October

• March/April Cost is going up, Never been a
  better time to quit
• July Testimonial from quitters
• August Get ready for Q2W Contest

13
Tactic Quit 2 Win Contest June-October

• Indianas 3rd statewide Quit 2 Win Contest
• Extend the push from the federal tax increase
  into next October
• Continue the urgency to quit

14
Contact Information

• Karla S. Sneegas, MPH
• 317.234.1787
• ksneegas_at_itpc.in.gov
• www.itpc.in.gov www.whitelies.tv www.voice.tv