Promoting Your Success

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Promoting Your Success
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Promoting Your Success

• What is media relations?
• - Working with media outlets to gain coverage
  of your program!

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Promoting Your Success

• Which media outlet is best for you?
• Newspapers (daily/weekly)
• TV
• Radio
• Internet

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Promoting Your Success

• Generating Publicity
• - Hold an event

Kick Butts Day at Richmonds Greene Elementary,
March 2007
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Promoting Your Success

• Generating Publicity
• - Legislator visits

Sen. Ticer, Del. Ebbin visit Als Pals at day
care in Alexandria, May 2007
Sen. Herring visits Loudoun Co. middle school
program, June 2006
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Promoting Your Success

• Generating Publicity
• - Program Open House

First Baptist Church, South Hill
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Promoting Your Success

• Generating Publicity
• - Photo Op (remember parent permissions!)

Loudoun County middle school 2006
Lunenburg Middle, May 2007
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Promoting Your Success

• Come on Down!
• Get to know your local news editors
• Send out a press release

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Promoting Your Success

• Press Release Tips
• Have a hook a reason youre putting this out
• Make it timely
• Remember the 5 Ws and the H what, where, when,
  why and how
• Put in a quote! (Make sure name and title are
  correct!)
• Include grant amount, when it was awarded

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Promoting Your Success

• VTSF can help!
• Editing/writing
• Distribution
• Coordinating Interviews
• Media Training

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Write in PLAIN ENGLISH!

• Dont get too technical
• Dont include academic jargon
• Dont get bogged down in numbers
• Say what you do in everyday words

Responding to a code 10-11, the officer
encountered the assailant perpetrating
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Promoting Your Success

• Richard Foster
• Public Affairs Coordinator
• Virginia Foundation for Healthy Youth
• [phone]
• rfoster_at_healthyyouthva.org