Choosing the Right Delivery

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Choosing the Right Delivery
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Types of Delivery

• Your method of delivery should fit your message
• Print
• Signs
• Audio
• One-on-One
• Internet
• Video

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Print

• Newspaper Articles
• Many local papers need articles
• Press Releases
• Paid Spots
• Public Service Announcements
• Not always reliable
• Brochures
• Necessary
• Not very effective

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Mailing

• Work with your local PO
• Is it a stuffer?
• What are the guidelines?
• Review the mailer
• Local opportunities?

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Signs

• You can have too many
• People will not see signs higher than seven feet
• Make them SIMPLE
• Keep them up to date
• Location is Key (not just at facility)
• Super markets
• Town offices
• Libraries
• Mobile (Londonderry)

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Audio

• All radio stations have to do PSAs
• Contact station for guidelines
• Develop a radio commercial
• Contact public radio about interviews
• Know the stations service area

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One-On-One

• Most Effective Delivery
• Most Time Consuming
• Take Advantage of Opportunities
• Town Meetings
• Residents
• Costly

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Community Based Marketing

• Alternative to traditional methods
• People are concerned how others see them
• Commitments
• Incentives
• Very effective
• Local champions

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Internet

• Great source for general information
• Does your community use it?
• Do you have access?
• Does the town have it?

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Take Advantage of Local Resources

• Boy Scouts
• Girl Scouts
• Rotary
• Recycling groups
• Schools
• Universities

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Questions, Comments, Concerns

• Marc Morgan
• HHW Coordinator
• 271-2047
• hhw_at_des.state.nh.us