Research Approaches

1
Research Approaches

• Methodological Triangulation
• Qualitative Methods
• Quantitative Methods
• Naturalist/Artificial

2
Qualitative Research

• Observed data is nonnumerical
• Participant-Observer
• Interpreter Bias
• Not generalizable

3
Types of Qualitative Research

• Ethnographic-Document customs, habits, and
  actions of a group in its cultural setting
• Archival Data - Secondary observations
• Actuarial records, political judicial records,
  government records, media, sales, institutional
  records, written documents

4
Quantitative

• Observed data is numerical
• Often from a laboratory experiment
• Interested in generalizing
• Uses simple observation
• Does not try to affect