Professional media and management fashion:

1
Professional media and management fashionThe
case of Knowledge managementHarry Scarbrough,
Maxine Robertson, Jacky SwanWarwick Business
School, University of Warwick, Coventry,
UKScandinavian journal of Management, 2005

• Presented by Panik Senariddhikrai
• 5010121061

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Outline

• Introduction
• Professional groups and management fashions
• Professional media and knowledge management
• KM as a management fashion
• Research methods
• Result
• Conclusion

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Introduction
Role and Response Professional group Management
fashion
KM
HR Human Resource IS Information System
4
Professional groups and management fashions
Gurus, academics, business media
Diffusion of new idea JIT, TQM, BPR
5
Professional media and knowledge management
Legitimation
External agents Newspaper
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KM as a management fashion

• Was born 1990s
• Synthesis and repacking of Knowledge
• The process of
• Creating
• Capturing
• Enhance performance
• Not just a practice, Management.

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KM as a management fashion (Cont.)

• Propositions
• Legitimation
• Norms, practices, ideologies, definition
• Differentiation
• Using KM, framing the problem, justify the
  solution
• Competition
• Critique

8
Research methods

• First stage
• ABI-Inform database of journal
• Track number1990-2000
• Knowledge Management ? KM
• Information System ? IS
• Human Personal Training ? HR

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Research methods (Cont.)

• Second stage
• Legitimation
• Linked to IS
• Differentiation
• New KM technology
• Competition
• Other groups, practice or technology

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Result
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Conclusion
12
QA
The End