Forum Decorum

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Forum Decorum
Collins Byrd Assistant Dean of Admissions The
University of Iowa College of Law Gail Ellis
Dean of Admissions Suffolk University Law School

• Melissa Fruscione
• Assistant Director of Admissions
• Notre Dame Law School
• Jennifer Kott
• Assistant Director of Admission and Recruitment
• Tulane University Law School

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Value for the Applicant

• Centralized location
• One stop shopping
• Opportunity to meet admissions officers, faculty,
  alumni, and/or students from multiple law schools
• Opportunity to prepare for the entire application
  process

Ultimate Game of Life
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Value for the Applicant

• Workshops
• Access to Pre-law Advisors
• Pre-registration materials
• On-line videos
• How to make the most of the forum guides

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(Lack of) Value for Applicant

• Asking inappropriate or very basic questions
• Taking one of everything
• Not planning ahead
• Not being realistic of qualifications

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Value for Law SchoolsPre-Planning

• Outreach to prospects
• Use of CRS
• Forum Reports from LSAC
• National vs. School Specific
• Applied/Admitted/Enrolled
• Stats by gender, age, ethnicity and LSAT
• Increase effectiveness of recruiting

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Value for Law Schools

• Opportunity to meet more applicants
• Begin cultivating relationship with prospects
• Promote school and goodwill

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What the Forum Should Not BeA Lack of Value

• A guessing game to obtain or provide information
• An attempt to pre-filter
• An attempt to strong arm someone into picking up
  your materials

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The Honor CORE

• Pick a Code, Any Code
• The Morse Code (S.O.S)
• Emergency Code (911)
• Code of Honor
• The Napoleonic Code
• Code Red
• Recruiters own Honor CORE
• CORE Conduct Of Recruiting Efforts

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To Honor and Obey

• Responsibility to job, accept the obligation
• Appropriateness for institutional needs
• Arrive early, leave at last call
• Educate our audience
• Be Proud!
• Reflection of your school, wear it well
• Forum Survivor Outwit, Outlast, Outstand

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The Reflection Pool

• Do you like your job?
• Personalize contact with students.
• Walking advertisement for your school.
• Establish comfort and welcome zone.
• Repeat, Repeat. No question is redundant.
• Reach out.
• Time is on your side. Use it.

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Wanted Retail Experience Required

• Material objects are tangible. We are selling
  the intangible.
• Law School in a bag?
• Expressions make impressions.
• Go the distance with kindness, travels far
• Promote through enthusiasm and eagerness
• Words to live by Marshall Fields
• References upon request
• Blue Light Special Your Own Law School

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Top Ten Reasons to Honor the CORE

• Meet your table neighbors, theyll watch your
  back.
• 9. An applicant remembers you from the forum.
• 8. Captain Obvious Youve earned a trip.
  Earn it.
• 7. Treat others as you would like to be
  treated.
• 6. Compliments go a long way.
• 5. The applicant you met at the event visits
  your school.
• 4. A TEAM effort play like the professional
  you are.
• 3. Two words Hospitality Suite
• 2. Its contagious.
• 1. The applicant is finally admitted and ends
  up enrolling.

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Patience and Motivation
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Focus
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Commitment
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Feed the Brains
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The Interconnected Community
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To understand the owl, study the mouse.

• -Rick Clunn, professional angler