Edge Gaming

1
Edge Gaming

• The Business of GamingThe Way Gaming was Meant
  to Be

2
Edge Gamings Mission

• Edge Gaming has one simple mission
• To give the universal gamer an Edge over the
  competition by supplying the gamer with one
  complete customizable system that can play all
  console games through one platform and system.

3
The Team

• CEO/President Brandon Roark
• Was lead developer for Microsoft for 8 years.
  Has a Masters in Business Management and
  Information Technology, and has a Bachelors of
  Science in Computer Engineering from MIT.
• VP/Technical Management Sherry Schunemann
• Previously head of research and technical
  management for Nintendo. Graduated from Yale
  with a Masters in Information Systems
  Management.
• Sales/Marketing Jimmy Stout
• Previously head Sales Rep. for Sony. Graduated
  from the Univ. of Maryland with honors with a
  Masters in Business Economics and a Bachelors
  in Business Management.
• Lead Developer John Majors
• Was head systems engineer for NASA for 10 years.
  Previously was lead developer for Samsung. Has a
  Masters in Electrical Engineering, Graphic
  Design, and Bachelors of Science in Computer
  Science from MIT.
• P.R. Rep. Kevin Watkins
• Was head negotiator for the FBI for 10 years.
  Has a degree in Law with a minor in Psychology
  from Georgetown.

4
Market Summary

• Market
• Now that Korea, China, and Japan have made gaming
  an official sport we expect other countries to
  soon follow their example. In 2004, the total
  U.S. sales of video game hardware, software and
  accessories was 9.9 billion compared with 10
  billion in 2003. Total software sales rose 8
  percent over the previous year to 6.2 billion.
  Hardware sales were down 27 percent for the year
  due in part to shortages, by Playstation 2 and
  Xbox, during the holiday season and price
  reductions from all systems. That 27 percent is
  Edge Gamings chance to take part of this growing
  market and continue to raise the standard of
  excellence within the gaming community.

5
Opportunities

• Problems and opportunities
• Sony with their Playstation 2 and Microsoft with
  their Xbox, have had problems with supply and
  demand. They failed to have enough of their
  product out for the holiday season and lost 27
  percent of their sales. Edge Gaming plans on
  taking that 27 percent and making it ours.
• Through marketing and sales, Edge Gaming plans
  on having one year of pre-ordering before its
  release date. This will allow us to project
  sales numbers based on consumer demand for the
  following year. These numbers will allow us to
  fill the demand of our new product.

6
Business Concept

• The GameStation X is based on Edge Gamings new
  UDR (Universal Disc Reader) and 3C gaming
  platform. With the UDR and the 3C, the GSX is
  able to read any format of CD or DVD and play any
  console game currently sold. With our new
  technology and complete customization, Edge
  Gaming plans on taking gaming to the extreme.
• Our concept is simply to give power to the gamer.
  With the GSX, gamers will be able to fully
  customize their system and not be restricted to
  only one platform or multiple consoles. By doing
  this Edge Gaming will cut the cost of gaming.

7
Competition

• Sony PlayStation, Microsoft Xbox, and Nintendo
  GameCube, only offer one proprietary system.
  This means that only their console will play
  their games.
• Edge gaming will simply give an edge to the
  universal gamer. Not only can the GSX play any
  format of disc and console game currently made,
  we are offering complete customization of the
  GSX. Through this, the GSX will make gaming
  unique.

8
Goals Objectives

• Five-year goals
• To keep up with the ever changing gaming consoles
  of the future, and to continue to make all other
  game systems obsolete.
• Due to Sony and Microsofts shortage in the last
  year gaming hardware sales has dropped 27
  percent. Edge Gaming sees this as our chance to
  claim almost a third of the gaming hardware
  sales. Consumers are looking for something new,
  Edge Gaming is it.
• To gain a foothold in the gaming market.
• To be among the top suppliers of gaming hardware
  and accessories, additionally Edge Gaming plans
  developing a portable game console to compete
  with the PlayStation Portable and Nintendo DS.

9
Resource Requirements

• Technology Requirements
• Developers for the UDR and 3C
• Management, Distribution
• Maintaining a web site for sales, advertisement,
  future upgrades, product info., and orders.
• A lead management team that can cope with the
  fast growing gaming community and the strong
  competition we will face.
• Resource requirement
• Building to house our company and web servers
• External requirements
• A company to manufacture the UDR, 3C and other
  parts needed in the assembly of the GSX

10
Risks Rewards

• Risks
• Insufficient supply of gaming consoles
• Incompatibility with future game formats
• Addressing risk
• Market Research and production management
• Through extensive research and application of new
  game formats
• Rewards
• Expected pay-off in two years if Edge Gaming can
  gain a foot hold in the gaming market, up to
  5-10 of the hardware market.