WSIP Product Overview

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Orbix E2A Web Services Integration
Platform eBusiness Network Seminar San Francisco
April 17
Mangesh Bhandarkar Product Manager
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Agenda

• Evolution of the Internet
• Business Integration (Traditional v/s Web
  Services based)
• IONA Product Suite Overview
• Customer Scenario
• Conclusion

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Next Phase of the Internet
Increasing Reliance on Internet/XML Standards
Increasing Importance and Impact as Web Services
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Agenda

• Evolution of the Internet
• Business Integration (Traditional v/s Web
  Services based)
• IONA Product Suite Overview
• Customer Scenario
• Conclusion

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Drivers of Business Integration
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Application Integration Spaghetti"
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Evolution of Integration
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EAI Brokers Lock Up Assets

• Suited to EAI and data gateways only.
• Low-level coding restricts application
  integration flexibility.
• Proprietary, not standards based.
• Requires same vendors infrastructure on both
  sides of a connection.
• Do not support service-oriented architectures.

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The App Server Ceiling

• Never send an app server to do an integration
  servers job!
• Unproven for enterprise integration.
• J2EE supports object-oriented interfaces, does
  not support
• document interfaces
• service-oriented interfaces
• J2EE standard is too complex and moving slowly.

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Web Services Integration is the Best Approach

• Standards freedom of technology choice
• Reusable services, not single purpose gateways
• Easy to adopt and understand
• Builds on existing IT skills
• Single model for B2B, B2C, internal integration
• Based on standards supported by ALL vendors
• A reality today AND the clear long-term choice

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Agenda

• Evolution of the Internet
• Business Integration (Traditional v/s Web
  Services based)
• IONA Product Suite Overview
• Customer Scenario
• Conclusion

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IONA is Best Qualified
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IONA is Uniquely Qualified to Deliver Web
Services Integration

• Leading vendor of standards-based integration
• Broadest range of integration solutions
• Only integration architecture founded on Web
  services standards
• Experts in service-oriented architectures
• First to market with Web Services Integration

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Orbix E2A Editions
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Application Server Platform
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Application Server Platform
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Application Server Platform
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Orbix E2ATM XMLBus Edition
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Orbix E2A XMLBus Edition

• Entry-level product for creating and deploying
  Web services
• Expose Java classes, EJBs, CORBA objects as Web
  services
• Targeted at web services developers
• Building next generation of distributed systems
• Based on existing XMLBus product, plus
• Business Process Engine flow definition tools
• Document Transformation Engine mapping tools
• IONAs ubiquitous Web services product
• Interoperability
• .NET, J2EE, CORBA, ...

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XMLBus Edition Feedback
One of the strongest showings among Web
services platforms is IONA Technologies' Orbix
E2A Web Services Integration Platform, XMLBus
Edition 5.0. XMLBus Edition 5.0
represents a comprehensive platform for
orchestrating services-based integration within
the enterprise. Solid Web services development
and management tools, as well as a mind for
business-process management, will prove XMLBus
beneficial to cutting costs, improving
reusability, and ensuring competitiveness in
distributed Web services computing.
XMLBus lays the groundwork for a quick ramp up
of Web services efforts in the enterprise,
warranting our highest rating of
Deploy. InfoWorld Magazine 1/10/2002
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Orbix E2ATM Partner Edition
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Orbix E2A Partner Edition

• Entry-level edition of WSIP Collaborate
• targeted at SME trading partners
• Turn key application
• very simple to install and use, canned
  collaborations
• Simple graphical tools for defining
• business process flows
• document mappings and transformations
• Simple set of application adapters
• e.g. JDBC, flat file, etc.

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Orbix E2ATM Collaborate Edition
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Orbix E2A Collaborate Edition

• Enterprise Web Services Integration Platform
• Based on ART reliable, scalable Web services
  infrastructure
• Built-in QoS fault-tolerant, scalable, reliable
• Supports application integration (EAI)
• Transformation, routing, XML Web services based
• Supports B2B collaboration
• Document standards RosettaNet, ebXML, EDI,
• Business protocols support
• Business Process Modeling
• Can invoke Web services
• Full set of ERP adapters

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Orbix E2A Collaborate Edition
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Key Functionality Within Collaborate

• Web Services Infrastructure
• Enterprise Application Integration (EAI)
• B2B Integration (B2Bi)
• Business Process Management (BPM)

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Agenda

• Evolution of the Internet
• Business Integration (Traditional v/s Web
  Services based)
• IONA Product Suite Overview
• Customer Scenario
• Conclusion

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• Phase I B2B, EDI/XML, get off the VAN
• Phase II Web Services Integration

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Phase I The Business Problem

• Provide its customers with a superior,
  differentiate customer experience at any
  Nordstrom store
• Reduce Processing Time
• Integrate with Existing ERP System (MACS)
• Lower EDI Costs
• Increase Connectivity with Trading Partners (49
  Shoe Vendors)
• Reduce inventory versus customer satisfaction
• (drop ship fulfillment)

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How Did IONA Help?

• Business assessment
• understand their business problem
• Develop a very strong unique customer
  relationship
• Nordstrom and IONA shared the same vision
• Proposed the appropriate solution/architecture
• Implementation
• Modeled and Tested in IONA Lab
• Installed in One Day
• Live with 6 vendors after 2 Weeks of Testing
• 12 Vendors after 4 Weeks
• 49 Vendors after 2 Months

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The IONA Solution
Nordstrom Inc.
Nordstrom.com
Trading Partners
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The Results
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Phase II - The Gift Card

• Problem To Be Solved
• New program for Christmas Season
• Gift cards to buy products from Nordstrom
• Need to implement quickly
• Variety of technologies to bridge together
• J2EE, .NET, Mainframe

• Implementation
• Gift card application on IBM OS/390
• Used IONAs J2EE Application Server to create EJB
  wrappers to Mainframe
• Orbix E2A XMLBus exposes EJBs as Web services
• Web Store uses .NET to access Web services

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Nordstroms Success
Nordstrom.com eCommerce Server (Microsoft)
Order Management (minicomputer)
Gift Card Check (SOAP)
Customer
ApplicationServer
Inventory Check (SOAP)
Inventory Management (mainframe)
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The Gift Card Results

• Able To Deploy Gift Card Program In 3-4 Weeks
• Allowed Easy Integration Between Call Center and
  Web Store Using Web Services
• Allowed .NET and J2EE Technologies to Talk
  Seamlessly
• Secure Communication Using HTTPS
• Easily Traverses Firewalls

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Future Plans

• Goals
• Reduce Complexity of IT Environment
• Standardize IT components across all entities
• Open Standards
• Reduce Cost of Ownership
• Leverage Existing assets
• Integration strategy

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Agenda

• Evolution of the Internet
• Business Integration (Traditional v/s Web
  Services based)
• IONA Product Suite Overview
• Customer Scenario
• Conclusion

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Orbix E2A- Take Aways

• World of integration is changing
• EAI and B2B are merging
• Web services integration is real
• IONA is at the forefront of the Web services
  revolution
• Uniquely positioned to become the leader in Web
  services integration
• IONA Orbix E2A is the first implementation of
  this new Web services integration paradigm

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Most Comprehensive Approach
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IONAs Strategy

• Web Services Integration Platform
• Take total business integration to the next level
  of cost efficiency, function, and flexibility by
  leveraging Web services standards.
• Application Server Platform
• Simplify the creation and interconnection of
  highly connected, composite applications by
  leveraging the worlds best middleware for
  developing Service Oriented Architectures.
• Solutions Focused
• Provide predefined solutions that automate
  internal and external business processes,
  delivered by strategic partners and systems
  integration channels.

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The Best Integration Partner

• Web Services enables economical integration
  within and beyond the enterprise
• IONAs End 2 Anywhere product strategy enables
  Web Services Integration Today
• IONAs proven open-standard approach offers
  unmatched flexibility and freedom from costly
  proprietary vendor lock-in

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Customers Quotes

• "The IONA Orbix E2A Web Services Integration
  Platform is a next-generation business
  integration solution. It has enabled us to
  quickly and easily connect our supply/demand
  chain and reduce order-processing time from as
  much as an hour to less than one second."

Paul Onnen, CTO

• "Using IONA, we are building a Service
  Architecture that allows us to integrate z/390
  legacy systems with a new multi-channel customer
  relationship management platform and web-based
  applications. IONA gives us interoperability and
  smooth transition to Web services."

Ulrich Gabler, Chief IT Architect
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End to End is Nothing.END 2 ANYWHERE is
Everything.