Title: Who is Adobe
1Who is Adobe?
- Adobe revolutionizes how the world engages with
ideas and information. - For 25 years, the companys award-winning
software and technologies have redefined
business, entertainment, and personal
communications by setting new standards for
producing and delivering content that engages
people virtually anywhere at anytime. - From rich images in print, video, and film to
dynamic digital content for a variety of media,
the impact of Adobe solutions is evident across
industries and felt by anyone who creates, views,
and interacts with information. - With a reputation for excellence and a portfolio
of many of the most respected and recognizable
software brands, Adobe is one of the worlds
largest and most diversified software companies.
2Adobe Market Presence
- Adobe Flash Player and Reader software
combined are installed on more than 700 million
connected PCs and devices worldwide.1 - Adobe Reader software is distributed in 26
languages on 10 major platforms worldwide. - The worlds top 10 PC manufacturers ship their
systems with PDF technology pre-installed. - Over 250 million PDF files exist on the web.2
- More than 150 million Flash technology-enabled
devices have shipped worldwide. - One million designers and developers use
Macromedia Flash. - Macromedia Dreamweaver software has more than 3
million active users. - More than 90 of creative professionals have
Adobe Photoshop software on their desktops.
3Not Just Technology
Digital Communication
Message
Design
Technology
ProjectManagement
4Forms of Digital Communication
Podcasting
Digital Documents
DynamicWebsite
e-Mail
DigitalNarratives
IM
RIA
PowerPoint
Increasing Complexity
StaticWebsite
Texting
e-Learning
Simulations
e-Portfolio
Video
Blogging
5Research on digital skills
- Digital skills in non-technical industries
- Digital tasks need to be performed across all
industries - In the future, high-skill tasks will be as common
as creating presentations is today. - Support for new users is needed for high-skill
tasks. - Digital Communication trends and certification
- The biggest trends center on video, mobile
communication, and rich media presentations. - People value certification most at individual
level. - Certification has the most value to educators and
students in K-12 and community college. - Main reasons to get certified is keep up with
latest technology, validate skills, and
differentiate skills from others.
6Digital Communication Study
SURVEY TOPICS
Trends in digital communication
Value of digital communication
Digital communication for job success
Digital communicationskill validation
7Reasons for using digital skills
8Importance of skill to job
9New people performing tasks
10Average growth in skills over five years
11Skill level for digital tasks
12Skills Validation
Keep up with latest technology
Validate minimum skill level
Differentiate skills
New career opportunities
13New Curriculum
- Visual Design Foundations of Design and Print
Production - Develops career and communication skills in print
and graphic design using Adobe tools. - Develops knowledge in photography, graphic
design, and print production. - Reinforces the print production process.
- Digital Design Foundations of Web Design
- Develops career and communication skills in web
design and production using Adobe tools. - Develops four main career skills design,
communication, project management, and web
technology. - Reinforces the web development process.
- Digital Video Foundations of Video Design and
Production - Develops career and communication skills in video
production using Adobe tools. - Develops knowledge in storytelling, capturing and
editing video and audio and finalizing content
for DVD or web. - Reinforces the video production process.
14Curriculum Projects
- Digital Design
- Nameplate
- Logo
- Page Banner
- Digital Narratives
- Client Websites
- Animations
- Web videos
- Portfolio
- Digital Video
- Action events
- News stories
- Public Service Announcements
- Commercials
- Mini-documentaries
- DVD Portfolios
- Visual Design
- Collages and Photography
- Logos
- Business Cards
- Advertisements
- Brochures
- Newsletters
- Yearbooks
- Portfolios
15Certification
- Adobe Certified Associate A person with
validated entry-level skills needed to plan,
design, build, and maintain effective
communications using different forms of digital
media. - Goals
- Help educators and students validate expertise in
critical digital communication skills. - Help Career-Technical Education programs provide
a endpoint to their learning programs. - Enable broader range of communication skills
using the power of all forms of media (video,
audio, web, multimedia, graphics). - Create a credential aligned to established
national and international initiatives around the
use of technology as a foundation skill.
16Certification and Program Logos