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(No Transcript)
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CORE Group Fresh Air - Nairobi Nov. 2001
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ITNsWHAT THE PRIVATE SECTOR CAN DO JOHN
GOOSEAVENTIS
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BUSINESS WITH THE PRIVATE SECTOR
DEFINE THE PRODUCT
RESEARCH DEVELOPMENT MARKETING DISTRIBUTION
MARKETING AND TECHNICAL SUPPORT
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PRIVATE SECTOR DISTRIBUTORS SELECTION MONITORIN
G 1. LOCATION 1. SALES TARGETS 2. CUSTOMER
PROFILE 2. MONTHLY AUDITS 3. COMMITMENT 3.
TARGET vs ACTUAL 4. KNOWLEDGE 5. COVERAGE 6.
AUDITED 7. FINANCIALLY SOUND 8. LICENSED
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HOUSEHOLD INSECTICIDES COILS FLIT
SPRAY AEROSOLS MATS LEDS
MAINLY MOSQUITOES ALSO FLIES AND COCKROACHES ETC
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HOUSEHOLD INSECTICIDES

COILS FLIT SPRAY AEROSOLS MATS LEDS

MARKET SEGMENTATION
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HOUSEHOLD INSECTICIDE USE SENEGAL
HOUSEHOLDS REPELLENTS 62 COILS 61 SPRAYS
40 ITNs 31 NOTHING 1
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HOUSEHOLD INSECTICIDE USE NIGERIA ( NETMARK) 10
HOUSEHOLDS USE ITNs 79 USE SPRAYS, COILS
ETC 50,000 WHOLESALERS 500,000 RETAILERS MARKET
VALUE 36 MILLION
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HOUSEHOLD INSECTICIDE USE UGANDA LESS THAN 5
USE ITNs 45 USE OTHER PRODUCTS 31 USE
AEROSOLS 17.3 USE COILS 12.3 USE AGRICULTURAL
PRODUCTS
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HOUSEHOLD INSECTICIDE USE GHANA MORE THAN 50
USE SOMETHING 46 USE COILS 31 USE
SPRAYS 170,000 RETAILERS 25,000 WHOLESALERS
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HOUSEHOLD INSECTICIDE USE MOZAMBIQUE ITN USE
LESS THAN 0.6 35 USE COILS 10 USE SPRAYS
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HOUSEHOLD INSECTICIDES

COILS FLIT SPRAY AEROSOLS MATS LEDS
BUT WHERE IS THE BED NET INSECTICIDE??
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BUSINESS WITH THE PUBLIC SECTOR
DEFINE THE PRODUCT
RESEARCH DEVELOPMENT SELL TO - UN AGENCY
MoH NGO
TECHNICAL SUPPORT BUT NO MARKETING OR DISTRIBUTION
SUBSIDISED/FREE DISTRIBUTION
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PRIVATE SECTOR PARTNERSHIPS IN RBM USAID/NETMARK
- NIGERIA, SENEGAL, GHANA,
ZAMBIA CIDA/MEDA - UGANDA DFID/FUTURES GROUP-
NIGERIA
TO ENCOURAGE AND SUPPORT THE PRIVATE SECTOR IN
ESTABLISHING ITNS AS A COMMERCIALLY VIABLE AND
SUSTAINABLE BUSINESS
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PRIVATE SECTOR PARTNERSHIPS IN RBM DONOR FUNDING
PROVIDES AWARENESS AND GENERIC PROMOTIONAL
CAMPAIGNS, TRAINING, MONITORING ETC. PRIVATE
SECTOR PROVIDES BRANDED PROMOTIONAL CAMPAIGNS,
DISTRIBUTION NETWORKS ETC
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PRIVATE SECTOR PARTNERSHIPS IN RBM TARGET THOSE
WITH MONEY TO BUY WHAT ABOUT THE POORER PEOPLE ?
AFFORDABILITY ? EQUITY ?
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PRIVATE SECTOR PARTNERSHIPS IN RBM HOW TO
IMPROVE AFFORDABILITY AND EQUITY THROUGH WIDER
PARTNERSHIPS - FINANCE HOUSES NGOs
MICRO-FINANCE
VOUCHER SCHEMES
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PRIVATE SECTOR PARTNERSHIPS IN RBM HOW TO
IMPROVE AFFORDABILITY AND EQUITY THROUGH WIDER
PARTNERSHIPS - FINANCE HOUSES NGOs
SUSTAINABILITY
MICRO-FINANCE
VOUCHER SCHEMES
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