Getting Control of Your Web Site

1
Getting Control of Your Web Site

• Presented Jennifer Carr
• By Peter Genuardi
• Tom Jelen
• Jessica Manvell

2
Overview

• Introductions
• What is a Content Management System?
• Case Studies
• What to look for in a CMS
• Questions and answers

3
Introductions

• Speakers
• Peter Genuardi, Independent Consultant
• Jennifer Carr, Conservation International
• Jessica Manvell, National Council of Nonprofit
  Associations
• Questions for Audience
• What is your role in your organization?What do
  people want to learn from this session?

4
What is a Content Management System (CMS)?

• A Content Management System (CMS) is an online
  application or software product that helps you to
  manage the process by which your organization
  creates, edits, and publishes information on your
  website.

5
Components of a CMS

• Content
• Database or repository
• System interface
• Templates
• Application code

6
Things a CMS CAN Help your Organization Do

• Create standardized page designs
• Speed up the process for updating your website
• Track changes to your website
• Enable non-technical staff to update your site
• Create printer-friendly versions of content
• Share documents among users
• Syndicate content across several websites

7
Things a CMS CANNOT Help your Organization Do

• Write good content for the web
• Make your site look better
• Install a logical information architecture

8
Case Studies

• Conservation International
• by Jennifer Carr
• National Council of Nonprofit Associations
• by Jessica Manvell

9
What to look for in a CMS

• What are your requirements?
• Web-based vs. Stand-alone software?
• Is the system easy to use?
• What are the set-up costs?
• What are the on-going expenses?
• What is the database back-end?
• What is the technology behind application code?
• Can you make changes to the CMS?
• What are your performance expectations?

10
Questions Answers

• Who in the audience has experience implementing a
  CMS?
• What were the lessons learned?
• Revisit Parking Lot