History of Printing

1
History of Printing
Earliest form of printing was done with?

• Signet stone

2
History of Printing
Who is the father of printing?

• Johannes Gutenberg

3
History of Printing
What was his contribution?

• Invented casting
• Moveable type
• Formula used for casting type, is still used
  today
• Notable work - The Gutenberg Bible

4
History of Printing

• With the introduction of printing in the 15th
  century, did all truths proclaimed by the church
  come under scrutiny?
• True

5
History of Printing
What technological advances in the US in the
early 1800s contributed to the New York sun to
becoming affordable by everyone?

• Continuous roll paper
• Steam-powered presses
• Presses made of iron instead of wood

6
Know Your Job
What you need to know before you start a job?

• Who your target market is
• Need to clearly understand what the client needs

7
Know Your Job
What you need to know before you start designing?

• What the project is?
• How much money is there to spend?
• How much time do you have?

8
Know Your Job
What does the budget control?

• Photography - photographer, stock
• Time - how much
• Paper - quality
• Colours - spot or full colour
• Printing technique

9
Know Your Job
What is a Readers Spread?

• This is how you set up the job when you are
  designing it on the computer
• You are able to read the job

10
Know Your Job
What is saddlestitch binding?

• stapelling

11
Know Your Job
When laying out a design for a job that requires
folds, it is always good practise to

• Make a folding dummy

12
Know Your Job
What is a printers spread?

• When the printer prints the job, the pages have
  to be reordered into printers spreads
• The final position of the pages when printed
• Set up in signatures, called imposition

13
Paper
The grain direction should be parallel with the
binding edge?

• true

14
Paper
What are some paper characteristics

• Grain, weight, thickness, strength, stretch

15
Paper
What is a ream?

• 500 sheets of paper

16
Paper
Do you have to use different swatch books for
uncoated and coated stock?

• yes

17
Paper
Name 4 different kinds of papers

• Alkaline, recycled, bond, book, text, offset,
  coated, cover

18
Paper
Name 1 type of finished paper

• Laid, linen, matte, satin, metallic

19
Paper
Should you use coated stock for ink holdout?

• Yes
• The ability of paper to keep ink from absorbing
  into it
• Uncoated absorbs too much ink

20
Colour Review
Does a four-colour process job cost more money
than a 2 colour job?

• Four - colours jobs uses four inks. Four inks to
  set up, 4 printing plates.
• More expensive
• 2 colour job - 2 inks to set up, 2 plates

21
Colour Review
Why is there black (K) in four colour process?

• Cyan, magenta and yellow mixed together to create
  a muddy brown
• Need it for a true black.

22
Colour Review
When you are printing a 2 colour job, what kind
or colours do you use?

• Spot colours
• PMS, Pantone Colours
• Or you can create your own custom colours.

23
Colour Review
If you have a photograph, but it is only a 2
colour job, what is the alternative?

• Duotone - using 2 spot colours or black and 1
  spot colour.
• Monotone, Tritone, Quadtrone.

24
Colour Review
To print a full colour image. Ie photograph,
what kind of printing method would you use?

• Four-colour process
• Other terms - full-colour process, CMYK

25
Colour Review
What is additive colour?

• RGB
• Red, green, blue
• Know the chart

26
Colour Review
What is subtractive colour?

• CMYK
• Cyan, magenta, yellow and black
• Know the chart

27
Colour Review
Why do we need to print separations?

• To check work
• To know where colours are
• For printer
• To make sure all are spot colours

28
Colour Review
What would you use spot colours for and why?

• Packaging - consistent colour, more vibrant
• Logos - company colour
• 1 or 2 colour job - to save money
• Duotones
• Fluroescent, metallic, spot varnish

29
Resolution Review
What is the standard resolution for four-colour
process printing (ie magazine)

• 300 dpi

30
Resolution Review
What does lpi, ppi and dpi mean?

• Lpi - lines per inch
• Ppi - pixels per inch
• Dpi - dots per inch