Virtual ERaceing through Digital Discoveries: Using New Media for Liberating Education

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Virtual E-Race-ingthrough Digital
DiscoveriesUsing New Mediafor Liberating
Education

• Melda Yildiz
• February 22, 2006
• sponsored by the WPU Race Gender Project

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Vocabulary average of a 14-year-old dropped from
25,000 words in 1950s to only 10,000 words in
1999.

• Numbers. Time Magazine 155, no 6 (Feb 14,
  2000) 25

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The welcome video for your tegrity video
http//tegrity.wpunj.edu/Racism20and20Sexism20
by20Melda/Racism20Sexism20in20the20US/class/d
efault.htm
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How to Teach Media Literacy
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• Muslims who believe that any image of Mohammed is
  blasphemous and non-Muslims who believe in
  freedom of expression.
• http//www.boston.com/news/globe/editorial_opinion
  /oped/articles/2006/02/12/questionable_cartoons/

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• Muslims believe it is sacrilege to present any
  image, even those that may seem benign, of the
  Prophet Muhammad. That's in contrast to adherents
  of many other religions, who view the display of
  figures such as Buddha or Jesus Christ to be a
  sign of devoutness.
• http//www.indystar.com/apps/pbcs.dll/article?AID
  /20060212/COLUMNISTS07/602120391/1040

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Project Implicit

• Dig Deeperhttp//www.tolerance.org/hidden_bias/
  

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http//www.pbs.org/race/000_General/000_00-Home.ht
m
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http//www.thriveoncreative.com/clients/seejane.or
g/pdfs/where.the.girls.arent.pdfsearch'findings
20of20the20study2C20Where20the20Girls20Aren
27t

• The study examined 101 animated and live-action
  films made from 1990 to 2004. It found only 28
  per cent of speaking characters were female and,
  in crowd scenes, only 17 per cent were female.

• Among the films studied were Finding Nemo, The
  Lion King, Monsters, Inc., Chicken Run, The
  Princess Diaries, Babe, The Santa Clause 2 and
  Toy Story.

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Findings of the study, Where the Girls Aren't

• Children's films devalue women by making most
  characters male, says Geena Davis
• http//enjoyment.independent.co.uk/film/news/artic
  le345283.ece

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•  Half the Population, a Fifth of the News     By
  Sanjay Suri     Inter Press Service
•     Wednesday 15 February 2006
•     London - More and more women are now
  reporting the news, but still only about a fifth
  of the subjects are women, a new survey shows.
•     "What we see in news subjects is that whilst
  women make up 52 percent of the world's
  population, they make up only 21 percent of news
  subjects," Anna Turley from the World Association
  for Christian Communication (WACC) told IPS. WACC
  is a non-governmental organisation that promotes
  communication for social change.
• http//www.truthout.org/issues_06/021506WA.shtml

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Superbowl

• http//video.google.com/superbowl.html

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http//e-race-ing.blogspot.com/
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The troubleis that we have taken our democracy
for granted we have thought and acted as if our
forefathers had founded it once and for all. We
have forgotten that it has to be enacted anew in
every generation.
John Dewey
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Media Literacy

• The ability to access, analyze, evaluate, and
  communicate media messages in a variety of forms.
  
• The Aspen Institute, 1989

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How to Teach Media Literacy
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Learn one thing!

• Language Arts Literacy
• STANDARD 3.5 (VIEWING AND MEDIA LITERACY) ALL
  STUDENTS WILL ACCESS, VIEW, EVALUATE, AND RESPOND
  TO PRINT, NONPRINT, AND ELECTRONIC TEXTS AND
  RESOURCES.
• http//www.state.nj.us/njded/cccs/s3_lal.htm35

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As we enter the twenty first century, it is
essential that the schools be places that help
students better understand the complex,
symbol-rich culture in which they live in. A new
vision of literacy is essential if educators are
serious about the broad goals of education
preparing students to function as informed and
effective citizens in a democratic society
preparing students to realize personal
fulfillment and preparing students to function
effectively in a rapidly changing world that
demands new, multiple literacies. Renee
Hobbs, 1997
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• It is no longer enough to simply read and write.
  Students must also become literate in the
  understanding of visual images. Our children must
  learn how to spot a stereotype, isolate a social
  cliché and distinguish facts from propaganda,
  analysis from banter, important news from
  coverage.
• Ernest Boyer

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• Media Education is both essential to the
  exercising of our democratic rights and a
  necessary safeguard against the worst excesses of
  media manipulation for political purposes.
• Len Masterman

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• I cdnuolt blveiee taht I cluod aulaclty
  uesdnatnrdwaht I was rdanieg. The phaonmneal
  pweor of the hmuan mnid Aoccdrnig to a rscheearch
  at Cmabrigde Uinervtisy, it deosn't mttaer inwaht
  oredr the ltteers in a wrod are, the olny
  iprmoatnt tihng is taht the frist and lsat ltteer
  be in the rghit pclae.
• The rset can be a taotl mses and you can sitll
  raed it wouthit a porbelm. Tihs is bcuseae the
  huamn mnid deos not raed ervey lteter by istlef,
  but the wrod as a wlohe. Amzanig huh? yaeh and I
  awlyas thought slpeling was ipmorantt.

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President Bush's Cabinet

• http//www.whitehouse.gov/government/cabinet.html

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Media Literacy Quiz from

• http//www.griid.org/pdfs/medialit-exercise-01.pdf
  
• http//www.griid.org/pdfs/medialit-exercise-04.pdf
  

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Why Study Media?

• Media Saturation
• Media Influence
• Manufacture and Management of Information
• Media Democracy/ Critical Autonomy
• Increasing Importance Emphasis
• Privatization of Information
• Educating for the future

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Reasons using new media

• Provides
• Access-- Liberate teachers and students from
  textbook format. Provide alternative resources-
  Teachers and students will be able to research
  through online resources.
• Global Point of View-- Students and teachers will
  participate online discussion groups, weblogs,
  wikis, and listservs.
• New tools for classrooms Students and teachers
  will be able to produce media presentations,
  learning objects, interactive teaching material.

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Course has three main parts

• De-construct (Read Media) Media Literacy
  Activities (deconstructing webpages, news,
  advertisement, and newspapers POV (point of
  view) exercise, etc.)
• Research (Use Media) Information Literacy
  (Library Skills, researching internet resources,
  etc.)
• Construct (Write Media) Media Production (Create
  an oral history project, video documentary,
  website, webquest, weblog, and multimedia
  presentation)

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• Media are symbolic systems not simply reflection
  of reality which must be accepted, but with
  languages which need to be actively read, and
  interrogated.
• Len Masterman

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• The aim is to develop an awareness about print
  and the newer technologies of communications so
  that we can orchestrate them, . And get the best
  out of each in the educational process.
• Without understanding of media languages and
  grammars, we cannot hope to achieve a
  contemporary awareness of the world in which we
  live.
• Marshall McLuhan

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Main Questions

• Who produces it? Originator, creator, or author
• Who are the stories intended for? Target Audience
• What is missing?
• Whose point of view is being presented?

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Circle of Life
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Mickey Mouse Monopoly

• http//www.mediaed.org/videos/CommercialismPolitic
  sAndMedia/MickeyMouseMonopoly

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Yeh- Shen A Cinderella Story From China
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Construction of Meaning
Sign
Context/ place
Time/ era
Meaning Construction
Experience
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The factors that create meaning

• The meaning of signs or representations is
  dependent on social, cultural, and historical
  contexts
• Time/ era you live in
• Context/ place it occurs
• Previous personal and cultural experience
• The physical appearance

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• The discipline studying everything which can be
  used in order to lie, . Semiotics is concerned
  with everything that can be taken as a sign. A
  sign is everything which can be taken as
  significantly substituting for something else.
  Umberto Eco

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Statistics

• In political Washington, Statistics are weapons
  of war. Thats why they get manipulated,
  massaged, and twisted until any connection to
  reality is strictly coincidental.
• Peter Carlson

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• CNN.com posted misleading graph showing poll
  results on Schiavo case
• http//mediamatters.org/items/200503220005

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The Truth but not the Whole Truth
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The V Sign
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V for Victory
Winston Churchill gives the victory sign at a
political rally, Liverpool, 1951
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The "V" for victory that Winston Churchill used
(with the palm facing outward, same as the
American sign for "peace"), when the palm is
reversed, it means something else... If a person
used two fingers to order two beers in a British
pub.. it has insulting connotations
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2
the two fingers in a 1st grade math class may
refer to the number "two"
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OK (okay) vs. 0K (zero kilobyte)
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This sign might mean

• "OK" in the United States
• "money" in Japan
• "sex" in Mexico
• "homosexual" in Ethiopia
• an obscenity in Brazil
• Zero in Southern France

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James Mangan, 1981Learning through pictures
Yogi Bear
Tsimshian Bear
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Marguerite de Valois Queen Margot1553-1615
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Advantages of semiotics

• Allows us to break down a message into its
  component parts and examine them separately and
  in relationship to one another.
• Allows us to look for patterns across different
  forms of communication.
• Helps us understand how our cultural and social
  conventions relate to the communication we create
  and consume.
• Helps us get beyond the obvious, which may not
  be all that obvious after all.

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commutation

• Pronunciation (kom"yu-tA'shun),
• 1. the act of substituting one thing for another
  substitution exchange. 2. the substitution of
  one kind of payment for another. 3. Also called
  commuta'tion test". Ling.the technique, esp. in
  phonological analysis, of substituting one
  linguistic item for another while keeping the
  surrounding elements constant, used as a means of
  determining the constituent units in a sequence
  and their contrasts with other units.

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Corporate Flag
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L.A. Times Photographer Fired Over Altered Image

• http//www.poynter.org/resource/28082/asdf.swf
• http//www.poynter.org/content/content_view.asp?id
  28082sid29

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http//www.ncrel.org/
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• Learn about computers
• Learn from computers
• Learn with computers
• Create with new media and technologies

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• Video (TV) is helping or hurting education?
• Can school video production efforts compete with
  commercial endeavors?
• Are teachers using video effectively?
• Can students learn anything from planning or
  producing their own videos? (Valmont 1995, p.1)

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In schools, Media (video) production is
considered to be time consuming

• Reasons not to have production in the curriculum.
  Lack of
• equipment
• technical knowledge to be able to use the
  equipment
• support department
• interest
• time allocated in the curriculum

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Production is crucial because

• Students need variety ways to present their
  ideas.
• Different learning styles demands different ways
  to present a project besides essays. (Gardner,
  1993)
• Teaches Media Literacy skills
• Gives students different perspectives and point
  of view to look at the world/ surroundings-
  Multiculturalism

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Bloom's Taxonomy and Critical Thinking The goal
is to go beyond Knowledge/ Comprehension
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"I learned how to deconstruct commercials, how to
use the camera equipment, and how to create a
public service announcement. Most importantly, I
experienced that every message can be interpreted
differently. Depending on the era, personal
experience, each sign makes different meaning to
different people. Prior to taking this course, I
simply watched a commercial at face value. I
never really looked at the details or asked
myself what target audience the advertising
company was aiming for. Since class, I have been
a commercial-analyzing junkie. I look at the
color scheme, the logo, the endorser (if there is
one), choice of music, and the intended target
audience.
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• I am happy to have met you, because you have
  given me much more to think about than just the
  content of this class.
• More than learning video production, this
  course gave me the chance to reflect on my own
  viewing habits and I learned something about
  myself.

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• A democratic civilization will save itself only
  if it makes the language of the image into a
  stimulus for critical reflection, not an
  invitation to hypnosis.
• Umberto Eco (l979)

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Teachers Role

• Education must begin with the solution of the
  teacher-student contradiction, by reconciling the
  poles of the contradiction so that both are
  simultaneously teachers and students.
• Paulo Freire

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• Media Production is an essential component in
  education
• Teachers education needs to include media
  production techniques and pedagogy
• Media Literacy skills are important component for
  multicultural education

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What is WebQuest?

• http//school.discovery.com/schrockguide/webquest/
  webquest.html All about web Quest...
  http//webquest.sdsu.edu/

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