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Our Lines

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PROTECT (with built-in flea/tick/heartworm protection) ... Purina. Friskies. Iams Back. Next Last Product costs. COGS 25% of net sales - rising ... – PowerPoint PPT presentation

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Title: Our Lines


1
Our Lines
nutriVAL (nutrition AND value)
perFORM (for older pets)
PROTECT (with built-in flea/tick/heartworm
protection)
and re-brand collars, leashes, cages, accessories
and toys
2
Senior Management Team
  • Andrew Au
  • Anthony Bailey
  • Karen Gunn
  • Annamalai (Malai) Muthupalaniappan
  • Sherrie Richer

3
Agenda
  • Market size
  • Major competitors
  • Product costs
  • Distribution and retail
  • Future possibilities

4
Market Size
  • The Canadian Market is 27 million people
  • 8 million households have cats and another 8
    million have dogs
  • Annual sales over 30 billion in North America
  • Our market share is 20
  • Our annual revenues are 400K

5
Market Size
  • Target market

6
Major Players
  • Major players
  • Dog Food
  • Pedigree
  • Purina
  • Iams
  • Kibbles N Bits
  • Alpo
  • Cat Food
  • Whiskas
  • Purina
  • Friskies
  • Iams

7
Product costs
  • COGS 25 of net sales - rising
  • Avian Flu
  • BSE
  • Labour 20 of net sales

8
Distribution
  • Outsourced
  • Dedicated contract surface carrier
  • 4 regions

9
Retail
  • Independent and chain retailers
  • Partners
  • Alliance

10
Future possibilities
  • Aiming to increase market share by 15 over next
    5 yrs
  • Through
  • RD
  • Soy
  • New product development
  • Diet food
  • Online sales
  • Outsource packing department
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