InsWeb

1
InsWeb

• Opportunity or Threat?

2
InsWeb The Aggregator

• Basic Features
• Provided quotes
• Educated customers
• Generated leads for its 36 insurance carrier
  partners
• Did not sell policies online

3
InsWeb The Aggregator

• Carrier Partners
• Automobile
• Term-life
• Individual health
• Homeowners
• Renters insurance

4
InsWeb The Aggregator

• Revenues
• In 2000, 69 of annual revenues came from
  automobile insurance quotes

5
InsWeb

• Evolution
• Launched online and Web-enabled call center
  insurance agency
• InsWeb Insurance Services
• Evolved its business model from an aggregator to
  a marketplace

6
InsWeb The Marketplace

• Major Cost
• Marketing and sales, including online and offline
  advertising and fees paid to other portals
• Product development and carrier system
  implementation and integration with the InsWeb
  service Integration of an insurance carrier
  into the InsWeb marketplace typically took 3-6
  months
• Building and operating call enters and data
  centers

7
InsWeb The Marketplace

• Revenues were generated through
• Referral fees on every qualified lead to each
  insurance carrier ( or click-throughs to
  insurance carriers sites ), whether or not the
  lead results in an actual purchase
• Advertising
• Software integration and maintenance fees charged
  to each partner/carrier