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Title: microMEGA presentation


1
Regional clustering and networking as innovation
drivers IV Working Group meeting 24-25 October
2007 Stuttgart
T.O.S.C.A., Tecnologie On-line per la gestione e
lo sviluppo competitivo della Supply Chain
Alimentare
2
Context
The project is based on ICT solutions for supply
chain logistic management at the base of
productive processes in wine sector. Participants
come from Franciacorta wine district and are
mostly SMEs with relevant weakness both in term
of logistic structure and information
systems. This is a common condition in Italy
where SMEs often dont have an organized logistic
structure or sources to invest in advanced
solutions. Those elements made us develop a
project for the implementation of ICT solutions
for logistic management to be shared by companies
through Internet (ASP modes Application Service
Provisioning).
3
Franciacorta Wine ConsortiumOrigins
  • 1967 - Official recognition of DOC certification
  • 11 producers
  • 31 ettari land
  • 12.000 ettolitri of white wine

4
Franciacorta Wine ConsortiumToday
  • 85 companies/330 producers
  • 2.000 ettari land
  • 108.000 ettolitri spumante
  • A structured organisation with a few big
    companies leading the market and many small
    producers working for local market

5
1 PartnersCompanies
  • Lead Partner
  • SAIT S.r.l. software analisys and developement,
    all technological aspects.
  • Others Partners
  • Marco Pedrali, WEB Designer, web site
    developement
  • SAGE sas Consultancy, company management and
    control
  • Micromega Developement Agency, project
    management and results dissemination
  • TMT Emozioni (Moretti Group), Big company,
    project key user and Logistic Provider.

6
2 - PartnersResearch Institutions
  • University of Brescia, Center for study and
    research on Data, Methods and Systems
  • Politecnico di Milano, Management Engineering,
    evaluation of RFID technology impact both in
    term of cluster performance and made in Italy
    promotion and protection.

7
Packaging
Final product transefr in
stok
Management Stock and
Picking
Orders management
Material Handling and delivery
Control and management of final products
collection from companies to stock.
Integration of demand management and sales force.
Shipments in line with client requirements
End of production process and beginning of
logistic one. Products are identify in one way
and traceability starts.
Stock management following productor indication.
Description
  • Sending planning and transport organization
  • Rendered management
  • demand collection and validation
  • demand management and logistic organization
  • Codification
  • Identification
  • Linkage product/packaging
  • Traceability
  • Check
  • Check of transfer operation
  • Location management
  • Place optimization
  • Inventory management

Objectives
  • Terminali portatili WiFi per il controllo della
    merce in ingresso e per lassistenza alle
    operazioni di versamento
  • WMS
  • stock infrastructure
  • Handling WiFi systems
  • WMS
  • SFA
  • Orders management
  • WMS
  • Picking management
  • Transportation Planning System
  • Bar Code
  • RFID

Technology
DataBase Server
Application Server
8
Technological objectives
  • Innovative ICT solutions for SME.
  • Automatic identification systems.
  • RFID technologies.
  • Internet access and information system in order
    to monitor events affecting each unit of product.
  • All innovation processes need to be accompanied
    by investments in human resources training.

9
Chain impact
  • Employment
  • Maintain of employment and long life learning
  • More technical competences
  • Productivity/competitiveness
  • Cost difference before and after logistic
    re-organization
  • Exportation
  • Impact of export on total revenue.
  • Human resources
  • n of scientific publications/specialized
    articles
  • n workshop/working table on research results
  • Professional qualification.
  • Intellectual property
  • n of property right demands.

10
Impact within the cluster
  • Networking within the cluster
  • Cooperation models in a long term perspective
    (research, development and project
    implementation).
  • Development of cooperation with other
    stakeholders (providers/clients).
  • Development of cooperation initiative along the
    chain
  • Promotion of made in Italy.
  • Internationalization of local players
  • Promotion of the management model through other
    cluster context presenting similar characters
    (numbers of SMEs in small territories).

11
In the Region
  • Networking at regional level
  • Local SMEs internationalization participation to
    international fair and exhibition

12
Other relevant effects
  • Cluster competitiveness
  • Technology transfer
  • Quality of Life

13
Results dissemination
  • Micromega Agency has the role to favor and foster
    results dissemination both at regional and
    international level supporting SMEs in developing
    their contacts and relation and in opening their
    activities to new markets.

14
Total Budget 2MEuro
  • Activities distribution
  • Industrial research
  • 802.800,00
  • Pre-competitive development
  • 832.800,00
  • Results dissemination
  • 364.400,00

15
Financial sourcing
  • Partner own contribution
  • 65
  • Regional Fund for innovation meta-distretti law
  • 35

16
Thank you for your attention!
  • Laura Gaffurini
  • European programs and fund department
  • Micromega Network Scrl
  • gaffurini_at_micro-mega.it
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