PartSource

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Canadian Tire Foundation for Families Canadian
Tire JumpStart Canadian Business for Social
Responsibility Sport Philanthropy Project
NASSM Workshop
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Canadian Tire Foundation for Families (CTFFF)

• Canadian Tire has made a significant investment
  in community involvement through the
  establishment of its registered charity Canadian
  Tire Foundation for Families
• CTFFF was launched in 1999 to provide a focus
  for Canadian Tires charitable giving and to make
  a meaningful difference in the lives of those in
  need
• The mission of the CTFFF is to provide a helping
  hand to families in need - focusing on ensuring
  that no child is denied the life benefits of
  organized sport recreation
• Together with its network of 1,170 retail stores
  and over 57,000 employees across Canada, CTFFF
  has donated over 28 million dollars to
  charitable organizations that support families in
  local communities

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Canadian Tire JumpStart (CT JumpStart)

• Canadian Tire JumpStart is the national
  signature program of the CTFFF
• This focus on a single national cause is
  critical to communicate to customers exactly what
  CTFFF stands for
• CT JumpStart was launched in 2005 to address an
  important issue of national concernthe issue of
  physical inactivity of children
• One of the barriers to physical activity is the
  cost of participation. Research indicates that
  1 in 3 Canadian families cannot afford to place
  their children in sport and recreation activities
  because of financial barriers (Ipsos Reid, 2005)
• CTFFF acknowledged the need and took up the
  challenge to help provide Canadian children in
  financial need with the opportunity to
  participate in sport and recreation through CT
  JumpStart so they can develop essential life
  skills, self-esteem and confidence
• Since its inception, Canadian Tire JumpStart has
  helped more than 103,000 kids get active

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Canadian Tire JumpStart Program Execution

• Local Delivery Model
• We are proud of the chapter model we have
  established which demonstrates our clear
  commitment to local community investment.
• CT JumpStart has been a catalyst for community
  partnership in neighbourhoods across Canada,
  delivering the program locally through 270
  volunteer-based chapters across the country.
  Chapters are made up of Canadian Tire Dealers and
  local organizations that serve families in need.
  
• This model provides an opportunity for CT Dealers
  to be directly connected with organizations in
  their community.
• National Affiliates
• There are several key national affiliated
  organizations that participate on our Chapters,
  including
• Canadian Parks and Recreation Association
• YMCA Canada
• Big Brothers Big Sisters of Canada
• Boys and Girls Clubs of Canada
• KidSport
• In addition, there are several other
  organizations that we partner with in Ontario,
  including the Salvation Army Childrens Aid
  Shelters School Boards
• Role of the Chapters

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CT JumpStarts Match to Core Business and
Community

• CT JumpStarts mission aligned to CT retail focus
  and brand positioning
• Allows CT to make a meaningful difference in an
  area that makes sense for our business
• Ability to leverage vendors for donations,
  sponsorship and gifts-in-kind
• CT stores can donate equipment to help offset the
  cost of sports participation
• We have strong organizational commitment and
  support
• Support from Canadian Tire Corporation and all
  its Business Units
• Foundation for Families Chairman of the Board
  Martha Billes (Majority shareholder)
• 100 of donations supports the children
• The Foundation for Familys GA is fully funded
  by Canadian Tire Corporation
• We have an efficient local delivery model
• We work with reputable community partners that
  identify the children and ensure a confidential
  application process for parents