Business Objects and Apple, Inc.

1
Business Objects and Apple, Inc.

• MIS 503
• Week 5

2
Business Objects

• Why did SYSCO want to implement Business
  Intelligence (BI) software? 
• What are the potential benefits of this type of
  software? 
• What types of companies are likely to benefit
  from the use of BI? 
• What types of firms aren't as likely to benefit?

3
Business Objects

• What obstacles will SYSCO face as the BI software
  is spread through the firm?  

4
Business Objects

• Why did SYSCO only focus on 2 questions
  initially? 
• Why were they supported by Business Objects? 
• What are the risks and potential benefits of this
  approach?

5
Business Objects

• Can SYSCO gain a strategic advantage through the
  use of BI software?
• How hard would it be for a competitor to copy
  SYSCO's BI solution?
• Which of the alternative implementation
  strategies should SYSCO follow?

6
Apple, Inc.

• Historically, what were Apples major competitive
  advantages?
• Who buys Apples?
• Why do they buy Apples?
• What is the image of Apple?
• What is Apples value proposition?

7
Apple, Inc.
8
Apple, Inc.

• Analyze the structure of the personal computer
  industry over the last 15 years.
• How have the dynamics of the PC industry changed?
• What has happened to Apples distinctive
  characteristics relative to Wintel machines?

9
Apple, Inc.

• Evaluate Apples strategies since 1990.
• Have the strategies been successful?
• What made for this success?

10
Apple, Inc.

• Has Jobs finally solved Apples long-standing
  problems?
• Is the iPod different?
• How about the iPhone?

11
Apple, Inc.

• What is the role of innovation at Apple?
• What is the source of innovation?
• Where would Apple be without its history of
  innovation?
• How can Apple maintain this innovation?

12
Apple, Inc.
13
Apple, Inc.