11 September, EABIS Annual Colloquium, Cranfield, UK

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11 September, EABIS Annual Colloquium,
Cranfield, UK
2008 KNOWLEDGE AND LEARNING FORUM
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Basic Information

• Lead Organization International Centre for
  Corporate Social
  Responsibility (ICCSR) EABIS
• EFMD
• Contact(s) Dr. Marc Orlitzky, Research Fellow
  ICCSR, Nottingham University Business School
• Prof. Jeremy Moon, Director ICCSR, Deputy
  Director Nottingham University Business
  School
• Start / Completition October December 2007

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Project Objectives

• Update our understanding of the state and nature
  of the teaching of CSR education (since 2003
  survey Matten and Moon JBE 2004)
• Compare the state of CSR education in Europe with
  that of North America
• Investigate teaching techniques, research issues
  and concomitants of commitment to CSR education

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Project Overview

• Maturation of CSR as a field of study increase
  in coursework (e.g. MA) (declines in MBA Exec
  Ed) diversity of topics more research
• Few intra-European differences
• Main drivers Faculty- and university-level
• Drivers of integration of CSR faculty interest,
  CSR centres, student demand
• Few trans-Atlantic differences (nb North American
  market European academic-orientation)

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Business/Academic Collaboration

• Survey designed by EABiS and EMFD
• Survey conducted by EABIS
• Analysis of survey results by ICCSR

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Research Methodology

• 384 European Heads of schools (plus extra
  European cohort) invited to respond to on-line
  survey by EABiS
• 142 European 22 N American 43 other responses
  (best practice rather than random sample given
  overlap with Beyond Grey Pinstripes 100, CSR
  membership organisations)
• Statistical analysis of responses re trends
  intra-European and trans-Atlantic comparison re
  levels / integration / issues / teaching
  techniques / drivers / research

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Outputs and Deliverables

• New Business in Society Education Directory
  www.businessinsociety.eu
• Report to EABIS
• Paper presented at the Academy of Management
  Annual Meeting, Anaheim, August 2004

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Mainstreaming

• Key factors contributing to commitment to CSR
  education were Schools own CSR strategy
  implementation, stakeholder collaboration,
  extra-curricular initiatives (e.g. support for
  student clubs).
• Key factors contributing to mainstreaming CSR
  education Faculty and university interest,
  research centres, student demand
• Issue arises as to how to motivate faculty
  student interest