Recruitment

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Recruitment

• Minimum 7 couples per class

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2009

• Advertise
• Advertise
• Advertise

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When to Advertise

• Advertise well in advance (then continue contact
  with couples until class begins)
• Get the word out in your local area throughout
  the year

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Where to Advertise

• Use the PSA and News Release in your local
  newspapers and radio stations (this may initiate
  an interview with additional free advertising)
• Market where your target group is located
• Advertise within your agencyto families you
  already serve
• Provide flyers to family agencies, schools,
  counselors
• Advertise through your local schools and the PTA
• Posters at grocery stores

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Getting FREE OR LOW COST MEDIA COVEREAGE FOR YOUR
PROGRAM (nhmrc)

• Print Media
• Newspapers/newsletters
• Community Calendars
• Community Sections
• Neighborhood and Community Newsletters
• Employer Newsletters
• Broad cast Media
• Public Service Announcements
• Traffic Reports
• Local Programming
• Press Releases

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Getting FREE OR LOW COST MEDIA COVEREAGE FOR YOUR
PROGRAM (nhmrc)

• Get to know your local media personalities
• Educate media personalities about your program
  and how it benefits the community
• Ask your local radio to interview you about the
  program (Centro de la Familia)
• Bring someone who has completed the program so
  they can be interviewed as well

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What to Advertise

• Sell the benefits of attending. Couples tend to
  be more willing to attend classes that provide
  help for their childrensome examples
• Learn effective stepparenting strategies
• Parenting across households
• Helping children adjust to a remarriage
• Strategies for dealing with ex-spouses

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Additional Helps

• We have learned that cultural differences in
  Caucasian/Latino families require different
  recruitment strategies
• Target the partner who makes decisions to attend
  this type of a class
• Recruit more than the minimum participants it is
  likely you will have some couples drop out

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Additional Helps

• Very important that the front-end-worker be
  informed and inviting when people call about the
  class
• Keep track of quotes from previously satisfied
  clients to use for future advertising
• Ask for and keep track of referrals from current
  participants
• Use quality materials to advertise the
  classesyou have one change to make a good first
  impression!

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Additional Helps

• Interview previous participants for newsletters
• Partner with marriage coalitions (WA/Weber)
• Work with your local extension agents
• Flyers/Posters at bus stops or inside busses
• Be creative!!

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