What have been the big trends

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What have been the big trends ?
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Environment is back on the agenda
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Economy slowing down
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Dollar down/ Euro up
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Increasing connectiveness of financial markets

• the interconnected tripartite city greases the
  wheels of trade development

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China the year of the Olympics
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A European Commission at the end of its mandate
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Turmoil in WEs back yard
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A US president at the end of his mandate
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Who will be the next US president ?
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Russia under a new president
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France having a new first lady
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What does this all mean for PA practitioners in
Europe?
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Early warning

• Increasing role to provide early warning to the
  business on what impact the new economic and
  political developments can have on a companys
  strategies
• ? stronger role in issue prevention management

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Connectivity

• From focusing only on whats happening in the EU,
  to a more global and interconnected role working
  with peers in other regions
• ?Wa-Bei-Brussels or Washington-Beijing-Brussels
  as a tri-partite city for pa practitioners

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Effectiveness through measurement

• The economic slowdown forces Public Affairs
  practitioners to be even more integrated into the
  business and more focused on what can make a
  difference for the business
• ? More focus on driving effectiveness through
  measurement

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More alternative means of lobbying

• EU complexity and slow progress forces review for
  alternative ways to move forward on the policy
  agenda
• ?increasing importance of self-regulation/
  co-regulation and dialogue projects with
  stakeholders

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Operate in full transparency

• Transparency becomes a must for pa practitioners
• Should be easy to comply with and applicable
  across all EU institutions and not

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Conclusion

• Early warning
• Connected across regions
• Effectiveness through measurement
• Away with classic lobbying
• Transparency is must have

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• Enjoy the conference !