Southern California Edison Low Income Outreach Efforts

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Southern California EdisonLow Income Outreach
Efforts

• Low Income Oversight Board
• September 14, 2006

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CARE OUTREACH

• Targeted mailings to under-penetrated areas
• Targeted mailings based on income demographics
• Annual solicitation to all residential customers
  not participating
• Print and radio
• Capitation Fee Program
• Bill Messaging
• Bill Inserts
• Consumer Affairs (EAF, Senior Outreach)
• Public Affairs (Community organizations,
  governments)
• Equal Opportunity/Supplier Diversity (faith-based
  organizations)

• Employee affinity groups, (community events)
• Authorized payment agents
• In-language communications
• Phone-assisted completion of applications
• Door hangers with applications
• Bus shelter bill boards
• Point-of-Sale Displays
• Register tape ads
• Educational tools (Showcase Presentation and
  Event Tool Kit)
• Large-print applications
• Messaging on food bank bags
• Applications with assistance checks

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CARE OUTREACH EFFORTS
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LIEE OUTREACH

• Three Prong Approach
• CBO Outreach
• Outreach through CBO programs such as senior
  nutrition, dial-a-ride, Head-Start, etc.
• Direct Mailers
• Targeting mailings to hot climate areas
• Advertising
• Media releases and local newspaper ads

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LIEE OUTREACH

• Direct Mailers
• January thru March 15,000
• Lancaster Palmdale Palm Desert Delano
• March 70,000
• Climate Zones 14 and 15
• September - 500,000
• Customers in Climate Zones 10 15
• September - 2 million
• Service area wide
• Advertising
• Media releases in August
• Spanish Language ad (La Opinion) in September

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