Promoting Travel

1
Promoting Travel Tourism

• Introduction to Unit 4 with Mrs Gordon

2
Aims of this unit

• You will develop the knowledge, understanding and
  practical skills needed to explain the use and
  importance of promotion in the travel and tourism
  industries.
• You will develop an understanding of why some
  promotional methods and materials are more
  appealing than others and the factors influencing
  the creation of promotional materials.

3
Unit 4 key tasks

• Provide examples of the main promotion methods
  and materials used in the travel and tourism
  industries
• Explain the importance of promotion to travel and
  tourism providers
• Collect and comment on the appeal of current
  promotion materials from one travel and tourism
  provider
• Produce two different types of promotion material
  for one travel and tourism product or service
• Present and explain one of the pieces of
  promotion material produced in Assessment
  Objective 4

4
What is marketing?
5
The 4 Ps
6
What are the 4Ps for the following scenario?
Why is it important for this business to promote
this?
What would happen if they did not sell all these?
7
What are the 4Ps for the following scenario?
Why is it important for this business to promote
this?
What would happen if they did not sell all these?
8
What are the 4Ps for the following scenario?
Why is it important for this business to promote
this?
What would happen if they did not sell all these?
9
What are the 4Ps for the following scenario?
Why is it important for this business to promote
this?
What would happen if they did not sell all these?
10
Promotions

• Promotion methods
• advertising
• direct marketing
• public relations
• personal selling
• sales promotion
• sponsorship

• Promotion materials
• advertisements, eg radio, TV, newspapers,
  magazines, cinema
• brochures
• leaflets
• window displays
• display boards
• point of sale items
• merchandising materials
• videos
• internet/websites
• posters
• press releases

11
So unit 4 task 2

• Explain the importance of promotion to travel
  tourism providers.

12
What do you have to do?

• Your task is to explain the importance of
  promotion to travel and tourism providers.
• You should consider including information on
• stimulation of demand
• increased sales
• competitive advantage
• customer satisfaction
• improved image of the product and organisation.

13
How can I present my work?

• Through a slideshow written notes
• Through a slideshow a talk that you could
  give to me
• Through a poster
• Through some worksheets/word file

14
What do I have to show?

• Evidence that you know that promotions
  stimulation of demand increased sales
• Evidence that you know that promotions give a
  business a competitive advantage / edge
• Evidence that you know that promotions can make
  customers feel happy / customer satisfaction
• Evidence that you know that promotions improve
  the image of the product and organisation.

15
What detail is needed?
16
This Friday .

• Weather permitting
• We are going to go to Dorking high street
• Bring a digital camera if you have one to collect
  evidence of images
• We are going to see how many examples of
  promotions we can find from Travel Tourism
  groups!