Thinking Outside The Box

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Thinking Outside The Box

• Leveraging MarketEXPERT TargetEXPERT
• Matthew Miller
• AWI

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Associated Wholesalers, Inc.
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MarketEXPERT At AWI
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TargetEXPERT At AWI
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Building The Bridge
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Development Of TEVi

• Main Requirements
• Provide continuity programs
• to our customers
• Allow the use of transaction-
• based offers
• Working with Independents,
• the system must be extremely flexible
• Enhance our POS system
• Retailers must have real-time access to their
  customers information

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Continuity Programs
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Transaction-Based Offers
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Making It All Happen
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Receipt Examples
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Receipt Examples
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TEVis First Steps

• Released our first program in 2002
• Program ran in one of our corporate stores
• Receive one free movie pass for every 40 in
  spending, limit four
• Results Everyone received four movie passes!!
  Good for the customers, bad for us!
• In-house system testing is not the same as
  running live!

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Two Main Challenges
? Slow Network Responses
Network Outages ?
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We needed to be better!
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• The Operation Was A Success!

• Introducing
• TEVi TE
• The Time-Out Eliminator

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TEVi TE

• System resides in every retail location
• Ensures 100 of transactions get processed 100
  of the time
• Stores all transaction information during outages
• Updates the host system as soon as communications
  have been established
• Guarantees all customers are satisfied

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Real-Time Reporting

• Retailers need real-time data to support their
  customers
• Again, its all in the PHW!
• Designed real-time Web pages for the Customer
  Service Desk
• Can quickly answer questions, make real-time
  adjustments, and even print a temporary loyalty
  card

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Program Information
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Customer Lookups
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Print Temporary ID Cards
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Program Activity
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Key AWI Programs
MysteryRewards
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So Far This Year...

• Weve run 56 separate programs, 24 of which run
  continuously
• Executed 300 different transaction-based offers
• Updated our database with over 30,000 TX
  transactions per day
• Most importantly, created thousands of happy
  customers by rewarding them for their loyalty
• The Box has been defined

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Thinking Outside The Box
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Vendor
Scan
Credits
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Vendor Scan Credits

• Automatically extract transaction logs
• Populate the PHW throughout the day
• Process credits on a weekly basis
• Verify retailer is complying with pricing
• Issue an automated credit to our retailers
  immediately
• Deduct credits from vendor funds
• Program was a huge success!
• We decided to take it one step further . . .

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Clearance
Program
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Benefits
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A Little ImaginationGoes a Long Way

• Audacity
• Defined as bold or insolent heedlessness of
  restraints, as of those imposed by prudence,
  propriety, or convention

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Situation
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The Solution Was Obvious
Shower her with gifts!
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What Did She Win?
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Surpassing Our Expectations

• TEVi gave us a new approach at solving retail
  problems while enhancing day-to-day business
  practices
• The open architecture of the PHW let us create
  custom processes that benefit AWI as well as our
  retailers
• Point-of-sale data has proven to be a very
  effective tool

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Surpassing Our Expectations
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Surpassing Our Expectations
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Any Questions?
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Thank You!