MobileMonday Tokyo

1
MobileMonday Tokyo
September 13, 2004

• Peter Vesterbacka
• MobileMonday Advisory Board

2
MobileMonday Tokyo Agenda

• Introduction to MobileMonday Peter Vesterbacka,
  MobileMonday, Advisory Board Member, Finland
• Building Mobile Services Business Ecosystems -
  Peter Vesterbacka, Founder Global Leader
  BizDev, HP Bazaar, Finland
• Mobile Multiplayer Games From Niche To Mass
  Market- Jeroen Elfferich, CEO, Ex Machina, The
  Netherlands
• Mobile Multiplayer Games A Future in Japan?-
  Ryo Shimizu, CEO, Producer Director, Ubiquitous
  Entertainment, Japan

3
MobileMonday Goals
To build networks between mobile industry
PEOPLE and COMPANIES To bridge the gap between
LOCAL and GLOBAL mobile businesses To highlight
the HOT TOPICS of the mobile industry To
introduce LOCAL ENTREPRENEURS To offer a
platform and encourage the different industry
players to COOPERATE To grow globally by
INTERACTING
in an INFORMAL setting and environment Serious
Business should be Serious Fun
4
Visual Radio
Visual Radio combines listening of FM radio with
visually appealing services delivered through
the mobile network
5
Demo
6
Visual Radio Parallel Channel

• An information feed which is synchronized to the
  radio stations broadcast

Unmodified traditional FM broadcast
FM
news
ad
music
music
localevents
ad
music
FM Tuner
New parallel channel
GPRS
Visual Radio Application
news
ad
Music info
Music info
localevents
ad
Music info
7
Visual Radio Ecosystem Participants
Record Label
Radio Station
Advertiser
-Ads
Publisher

• Visual Radio tool

- Parallel channel content and ads
HP
End User

• Turnkey solution

Operator

• Devices
• System integration
• System operation

Nokia
- Content distributionand billing