Persuasion Through The Use Of Sex In Advertising

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Persuasion Through The Use Of Sex In Advertising

• Numeriano Catalan
• Sylvia Abanes
• Daniel Chavez

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The Mans Man
3
The Playful Youth
4
The Loner
5
Women
6
Internet Sites
7
Television Shows
8
Shaving Gel
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Effects of Viewing Media Sex

• Attitudes and Values
• Attitudes toward women

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Effects of Viewing Media Sex

• Behavioral effects
• A. Teaching new behaviors
• B. Disinhibition
• C. Sex crimes

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Sexual Violence

• Erotica as Stimulator of Aggression
• Effects Depend on How the Woman is Portrayed
• Individual Differences in Male Viewers

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Conclusion

• Its useful to make a distinction between violent
  and nonviolent sexual media.
• Repeated exposure to sexual violence may lead to
  desensitization toward violence against women in
  general and greater acceptance of rape myths.