AUTOMATED ROBOTICS

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AUTOMATED ROBOTICS METROLOGY SOLUTIONS
Business Seminar May 2008
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Who we are

• Small, privately owned, limited liability
  company.
• Founded in March 2008.
• Based in Bristol area.

Business / Sales Manager Martin
Bounds Marketing Manager Daniel Stirk Product
Manager Peichao Li Operations Manager Katie
Holt Financial Manager Matthew Dodds
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Background

• Desire in the aerospace industry to implement
  more automation in assembly and machining
  processes.
• Currently almost 80 is manual/semi-automated.
• Current robots not accurate enough on their own.
• /- 0.2mm can be achieved with use of metrology.
• Research required into integration of
  robotics/metrology.

Metrology is defined as the science of
measurement, In this application, it applies to
laser guidance systems
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What are we selling?

• Product
• ARMS will be selling modular assembly cells
  which will be able to support and move a variety
  of robots and metrology systems. These cells will
  consist of the following
• Reconfigurable framework
• Flexible fixture system
• Metrology gantry
• Robot rail track
• Interface software for combining systems
  (optional)

Service Along with the product, ARMS will provide
an expert consultancy service to customers,
helping to establish the best combination of
robotics and metrology for their specific
application.
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Sales Strategy
Channels / Promotion Arms will be operating in a
Business-to-Business (B2B) market. Over 75 of
B2B sales occur where buyer finds seller on
internet. Comprehensive website needed showing
technical data, performance specifications and
demonstration videos. Operating on a zero-level
channel, directly dealing with our customers.
Pricing Structure
Manufacturing Cost 25,000
Software Consultation Installation Admin 17,500
Mark-Up 30
Selling Price 50,000
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Sales Forecast

• Steady rise in sales throughout initial 5 years.
• Entry into European market in 3rd year.
• Reach a production total of 5 cells per quarter
  by 2013.

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Prospects/Exit

• Expected product lifecycle of 10 years.
• Projected minimum NPV of 89,000 within first 5
  years for investors.
• Most likely exit strategy
• After the modular assembly cell has reached
  market saturation, and at the end of its product
  lifecycle, our most likely strategy is as so
• - Reinvest profit into RD for new products.
• - Offer investors chance to buy-out with
  dividend payoff.
• - Offer investors chance to commit to next ARMS
  profit.
• The back up strategy is to sell as an Ltd
  enterprise.

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Thanks for listening.