National Network of Tobacco Cessation Quitlines

1
National Network of Tobacco Cessation Quitlines

• Mary Anne Bright
• Office of Communications
• National Cancer Institute
• Cancer Information Service

2
HHS Initiative

• Provide smoking cessation resources to the 46
  million people who smoke in the U.S.
• Provide the highest level of assistance to
  smokers across the country
• Establish a single toll-free number that serves
  as a single point of access to a national network
  of quitlines

3
Current Status

• In 2005 205,583 calls
  (U. S. calls to 1-800-QUIT-NOW)
• 390 calls from Canada
• 88 calls from U.S. Territories
• 8 States Using 1-800-QUIT-NOW as Primary Number
• Alabama, Hawaii, Idaho, Kentucky, New Mexico,
  North Carolina, Ohio, Virginia
• 5 State Planning to Use 1-800-QUIT-NOW
• Indiana, Louisiana, Nebraska, Oklahoma, Tennessee
  

4
Marketing and Promotions

• Generate a 25 yearly increase in calls to
  1-800-QUIT-NOW
• Generate an increase in smokers reached or
  counseled from 2 to 4/5
• Increase market penetration every quarter of the
  year
• Continue to cultivate NNTCQ image as premier
  access point to providing tobacco cessation
  services

5
Marketing and Promotions

• Strategic Promotion Planning
• 4 Tier Approach
• Materials Development
• 2 English TV PSAs 3 English Radio PSAs
• 1 Spanish TV PSA 3 Spanish Radio PSAs
• Marketing and Promotion Strategies
• Internet Users
• Rich Media Banners Advertisements
• Educational Videos for Healthcare Providers
• Conference Promotion
• Earned Media

6
Target Populations

• Primary Target Audience- Adults, 18 to 29
• Subsets
• 1- Military Personnel
• 2- Persons of Low SES
• 3- Spanish-speaking Adults

7
Target States

• Promotions will focus on
• States with the highest tobacco use rates
• States with the highest tobacco-related mortality
  rates
• Promotional activities will be conducted in all
  50 States and the District of Columbia