Nuovo diario delle lezioni

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Nuovo diario delle lezioni
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Nuovo diario delle lezioni (I)

• Lunedì 28 nov Alternative al marketing moderno
• Firat, F. A., Shultz II, C. J.
• 1997 From segmentation to fragmentation. Markets
  and marketing strategy in the postmodern era, in
  European Journal of Marketing, Vol. 31, ¾, pp.
  183-207.
• Brown, S.
• 2002 Postmodern Marketing everything must go!
  In The marketing Book, M. J. Baker (Ed.),
  Butterworth Heinemann.
• Brown, S.
• 2004 O customer, where art thou? in Business
  Horizons, 47/4, July-August, pp. 61-70.
• Brown, S.
• 2003 Material Girl or Managerial Girl? Charting
  Madonnas brand ambition, in Business Horizons,
  July-August, pp. 2-10.
• Martedì 29 nov Consumer Resistance
• Holt, D. B.
• 2002 Why do brands cause trouble? A dialectical
  theory of consumer culture and branding, in
  Journal of Consumer Research, 29, June.
• Presentazione lavori di gruppo gruppo 5, 6 e 7
  dalle ore 14 in poi

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Nuovo diario delle lezioni (II)

• Lunedì 5 dic Consumer Resistance
• Kozinets, R. V.
• 2002 Can Consumers Escape the Market?
  Emancipatory Illuminations from Burning Man, in
  Journal of Consumer Research, 29, 1, pp. 20-38.
• Kozinets, R. V., Handelman, J. S.
• 2004 Adversaries of consumption Consumer
  Movements, Activism, and Ideology, in Journal of
  Consumer Research, 31, 3, pp.691-704.
• Martedì 6 dic Consumer Resistance
• Kozinets, R. V.
• 2002 Can Consumers Escape the Market?
  Emancipatory Illuminations from Burning Man, in
  Journal of Consumer Research, 29, 1, pp. 20-38.
• Kozinets, R. V., Handelman, J. S.
• 2004 Adversaries of consumption Consumer
  Movements, Activism, and Ideology, in Journal of
  Consumer Research, 31, 3, pp.691-704.
• Venerdì 9 dic Ripasso Consegna del report sul
  progetto Havaianas
• Martedì 13 dic Presentazione progetti Havaianas
  dalle ore 14,30 in poi.