Beverage Marketing The Future

1
Beverage MarketingThe Future

• Presenter
• Mike XXXX, CEO
• August 19, 2006

2
State of the Industry
Beverages are Big Business! Only 8 categories of
Consumer Products grew their sales by more than
1 billion worldwide in 2003. Five of the Eight
were beverages!

• OPPORTUNITY
• Despite consolidation, the Beverage business
  remains an Entrepreneurs stronghold. A handful
  of brands dominate the market, but thousands of
  other brands more fully satisfy consumers
  ever-changing tastes.

2004 Beverage World
3
RTD Beverage Model (non Coke/Pepsi)

• Snapple Sobe Arizona Glaccan - Others

Brand Marketing Company
Contract Bottlers
DSD Exclusive Bottler Network
End User
Consumer
Exclusive Distribution Agreement is Key
Ingredient to Success!
4
Manufacturing/Private Label Selling Model
The Single Sell
Private Label Manufacturer
Foodservice End-user
Distributors
Distributors
Consumer
Consumer
SELL
SELL
SELL
SELL
SELL
SELL
Average Selling Cost Of 3

1. Produce product for Distributor
2. Present product to Distributor and Operating
   Companies
3. Support Distributor Selling Efforts at minimal
   expense

5
Shore Natural - SYSCO

• Beverage Selling Model

Shore Natural
DAYMON
Co-Packer
End User
Consumer
SYSCO